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NIMA B, samenvatting, geen boek meer nodig
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Samenvatting van hoofdstukken die behandeld worden in het eerste deel van NIMA b
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2 reviews
By: talithabrink • 1 year ago
By: Alet5679 • 3 year ago
Theory is missing and formulas are miswritten.
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2021NIMA B
CREATIVE BUSINESS | ONDERNEMERSCHAP
27 PKTOBER 2021
, NIMA B – CREATIVE BUSINESS – PERIODE 1
Aan de hand van (marketing)theorieën en modellen - op NIMA B-niveau -analyseren jullie een
bedrijfscase. Uit de analyse vloeit het centrale bedrijfsprobleem voort. Er worden opties
geformuleerd om het probleem op te lossen. Uiteindelijk beoordelen jullie welke optie het meest
geschikt is.
TIPS BIJ HET LEZEN VAN CASES
1. Wees voorbereid op veel teksten weinig tijd
2. Lees eerst rustig de vragen
3. Markeer bij lezen sterk, zwak, kans, bedreiging
4. Probeer hoofd- en bijzaken te onderscheiden
5. De rol die je aanneemt bij het maken van het tentamen (dus het oplossen van de case) is niet die
van student, maar van marketing professional die advies geeft
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