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Rotterdam School of Management RSMErasmus University
Inleiding in de Bedrijfskunde (BK1201)
Prof. Taco Reus
RSM - a force for positive change
Bedrijven in Context
2
,Bedrijven in Context
3
Bedrijfsactiviteiten
)
1st year curriculum
Marketing management
Finance
Accounting
Operation management
….
4
, ^
RSM “
#
Bedrijven in context
I. Environmental context
II. Organizational context
III. Strategic context
Bedrijven in context
I. Environmental context
• Module 2: Globalisering, regionalisering, digitalisering
• Module 3: Institutionele kaders
• Module 4: Culturele kaders
II. Organizational context
• Module 5: Organisatie
• Module 6: Internationale organisatie
III. Strategic context
• Module 7: De ondernemer, leidinggevende en manager
• Module 8: Ethiek
• Module 9: Maatschappelijk verantwoord ondernemen
• Modules 10-12: Strategie
• Module 13: Internationale strategie
Module 14: Changing business in a changing context
, Wie zijn we?
Taco Reus Rene Olie Jurriaan Nijholt
Strategic Management & Strategic Management & Strategic Management &
Entrepreneurship Entrepreneurship Entrepreneurship
Muel Kaptein Joep Cornelissen Hugo van Driel
Business-Society Business-Society Organization and Personnel
Management Management Management
7
Algemene leerdoelen
Leer concepten Ontwikkel kritisch Verbind
en theorieën om denken door elementen van de
de context te informatie toe te bacheloropleiding
interpreteren passen om een
goed oordeel te
vormen
8
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