Summary
Summary Introduction to E-business and Online Commerce (Vrije Universiteit Amsterdam, 2020/2021)
- Course
- Institution
- Book
12 chapters summarized following the lectures
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
Rooskvdm
Reviews received
Content preview
Chapter 1: The Revolution Is Just Beginning1.1 - The First Thirty Seconds: why you should study e-commerce
The First Thirty Seconds
● First two decades of e-commerce
○ Just the beginning
○ Rapid growth and change
● Technologies evolve at exponential rates
○ Disruptive business change
○ New opportunities
● Why study e-commerce
○ Understand opportunities and risks
○ Analyze e-commerce ideas, models, issues
1.2 - Introduction to E-commerce
Introduction to E-commerce
● Use of Internet to transact business
○ Includes Web, mobile browsers and apps
● More formally:
○ Digitally enabled commercial transactions between and among organizations and individual
The Difference Between E-commerce and E-business
● E-business
○ Digital enabling of transactions and processes within a firm, involving information systems
under firm’s control
○ Does not include commercial transactions involving an exchange of value across
organizational boundaries
● E-Commerce
○ Internal processes that directly generate revenue for the firm from outside businesses or
consumers
Technological Building Blocks Underlying E-commerce
● Internet:
○ Worldwide network of computer networks built on common standards
● World Wide Web:
○ An information system running on Internet infrastructure that provides access to billions of
web pages (HTML)
○ Deep Web vs. Surface Web
● Mobile platform
○ Provides the ability to access the Internet from a variety of mobile devices such as
smartphones, tablets, and other ultra lightweight laptop computers
Major Trends in E-commerce
● Business trends include:
○ Covid-19 pandemic fuels surge in retail e-commerce, m-commerce, and certain on-demand
services
● Technology trends include:
○ Mobile platform and cloud computing
○ Big data and Internet of Things
● Societal trends include:
, ○ Increased concern about impact of social networks
○ Concerns about increasing market dominance of big technology firms
1.3 - Unique features of e-commerce technology
Unique Features of E-commerce Technology
● Ubiquity
○ E-commerce technology is available everywhere: at work, at home, and elsewhere via mobile
devices, anytime
● Global reach
○ The technology reaches across national boundaries, around the earth
● Universal standards
○ Standards that are shared by all nations around the world, which lower market entry and
search costs
● Information richness
○ Video, audio, and text messages are possible
● Interactivity
○ Technology that allows for two-way communication between merchant and consumer
● Information density
○ Higher total amount and quality of information available to all market participants
● Personalization / customization
○ Adjusting the message to a person’s name, interests, and past purchases and changing the
delivered product or service based on a user’s preferences or prior behavior
● Social technology
○ User-generated content and social networks
1.4 - Types of E-commerce
Types of E-commerce
● Business-to-Consumer (B2C)
○ Online businesses selling to individual consumers
● Business-to-Business (B2B)
○ Online businesses selling to other businesses
● Consumer-to-Consumer (C2C)
○ Consumers selling to other consumers
● Mobile e-commerce (M-commerce)
○ Use of mobile devices to enable online transactions
● Social e-commerce
○ E-commerce enabled by social networks and online social relationships
● Local e-commerce
○ E-commerce that is focused on engaging the consumer based on his or her current geographic
location
1.5 - E-commerce: A Brief History
E-commerce: A Brief History
● Precursors
○ Baxter Healthcare modem-based system (1970s)
○ Order entry systems (1980s)
○ Electronic Data Interchange (EDI) standards (1980s)
○ French Minitel (1981)
● 1995–2000: Invention
, ○ Sale of simple retail goods
○ Limited bandwidth and media
○ Euphoric visions of
■ Friction-free commerce
■ First-mover advantages
○ Dot-com crash of 2000
● 2001–2006: Consolidation
○ Emphasis on business-driven approach
○ Traditional large firms expand presence
○ Start-up financing shrinks
○ More complex products and services sold
○ Growth of search engine advertising
○ Business web presences expand
● 2007–Present: Reinvention
○ Rapid growth of:
■ Web 2.0, including online social networks
■ Mobile platform
■ Local commerce
■ On-demand service economy
○ Entertainment content develops as source of revenues
○ Transformation of marketing
Assessing E-commerce
● Stunning technological success
● Early years a mixed business success
○ Few early dot-coms have survived
○ Online sales growing rapidly
● Many early visions not fulfilled
○ Price dispersion
○ Information asymmetry
○ New intermediaries
● Other surprises
○ Fast-follower advantages
○ Start-up costs
○ Impact of mobile platform
○ Emergence of on-demand e-commerce
1.6 - Understanding E-commerce: Organizing Themes
Understanding E-commerce: Organizing Themes
● Technology
, ○ Development and mastery of digital computing and communications technology
● Business
○ New technologies present businesses with new ways of organizing production and transacting
business
● Society
○ Intellectual property, individual privacy, public welfare policy
The Internet and the Evolution of Corporate Computing
Chapter 2: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
2.1 - The Internet: Technology Background
The Internet: Technology Background
● Internet
○ Interconnected network of thousands of networks and millions of computers
○ Links businesses, educational institutions, government agencies, and individuals
● World Wide Web (Web)
○ One of the Internet’s most popular services
○ Provides access to billions, possibly trillions, of web pages
The Evolution of the Internet (1961–Present)
● Innovation Phase, 1961–1974
○ Creation of fundamental building blocks
○ Basic ideas and technologies were developed
● Institutionalization Phase, 1975–1995
○ Large institutions provide funding and legitimization
○ These ideas were brought to life
● Commercialization Phase, 1995–present
○ Private corporations take over, expand Internet backbone and local service
○ Once the ideas and technologies had been proven, private companies brought the Internet to
millions of people worldwide.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Rooskvdm. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.96. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now