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Samenvatting Business Basics
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Samenvatting Business Basics; eerste jaar Event- & Projectmanagement
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SAMENVATTING BUSINESSBASICS
,Inhoud
1 Inleiding...............................................................................................................................................3
1.1 Doel v/d ec wetenschap...............................................................................................................3
1.1.1 Behoeften..............................................................................................................................4
1.1.2 Schaarse middelen................................................................................................................4
→ Goederen & diensten knn behoeften bevredigen MAAR...............................................................4
1.1.3 Keuzeprobleem......................................................................................................................4
1.2 EC goederen (schaarse middelen)................................................................................................4
1.3 Consumptie & productie...............................................................................................................5
1.4 ‘Ceteris Paribus’-clausule..............................................................................................................5
1.5 Micro-, meso-, en macro-economie.............................................................................................5
2 Consumenten......................................................................................................................................5
2.1 De optimale goederencombinatie................................................................................................5
2.2 Prijsvraagcurve.............................................................................................................................5
2.3 Consumentengedrag in BE............................................................................................................6
2.4 Meting vd prijzen..........................................................................................................................7
3 Producenten........................................................................................................................................7
3.1 Keuzeprobleem producent & bepaling vd optimale productiegrootte.........................................7
3.2 Individuele aanbodcurve..............................................................................................................7
3.3 De collectieve aanbodcurve..........................................................................................................8
4 Markten...............................................................................................................................................8
4.1 Wat is een markt?.........................................................................................................................8
4.2 Marktvorm ‘volkomen concurrentie’............................................................................................8
4.3 Marktvorm ‘onvolkomen concurrentie’........................................................................................9
1. Wie zijn de managers?......................................................................................................................10
2. Wat is management?........................................................................................................................10
3. Wat doet de manager?.....................................................................................................................10
4. Wat is een organisatie?....................................................................................................................12
5. Waarom bestuderen we management?...........................................................................................13
5 De cultuur binnen een org.................................................................................................................14
5.1 Ontstaan organisatiecultuur.......................................................................................................15
5.2 Hoe kan de organisatiecultuur voortbestaan?............................................................................15
5.3 Creëren & behouden v organisatiecultuur..................................................................................15
5.4 Hoe maken WN’s zich een cultuur eigen? / manieren v cultuuroverdracht...............................15
5.5 Hoe beïnvloedt cultuur managers?.............................................................................................16
, 5.6 ‘Sterke’ culturen.........................................................................................................................16
6 De invloed vd manager: onbeperkte macht of symbolische macht?.................................................17
6.1 Onbeperkte machtsopvatting.....................................................................................................17
6.2 Symbolische machtsopvatting....................................................................................................17
6.3 Werkelijkheid: compromis tussen onbeperkte & symbolische macht........................................17
7 Managen in een wereldwijde omgeving............................................................................................18
7.1 Model nationale culturen v Geert Hofstede...............................................................................18
8 Actuele organisatieculturen...............................................................................................................20
8.1 Ethische organisatiecultuur creëren...........................................................................................20
8.2 Innovatieve organisatiecultuur creëren......................................................................................20
8.3 Klantgerichte organisatiecultuur creëren...................................................................................20
9 Wat is maatschappelijke verantwoordelijkheid?...............................................................................21
9.1 Klassieke zienswijze....................................................................................................................21
9.2 Sociaal-economische zienswijze.................................................................................................21
9.3 4-fasenmodel maatschappelijke verantwoordelijkheid..............................................................21
9.4 Zienswijzen toegepast op 4-fasenmodel.....................................................................................22
9.5 V verplichting tot maatschappelijke verantwoordelijkheid........................................................22
9.6 3 concepten toegepast op 4-fasenmodel...................................................................................22
10 Betaalt maatschappelijke verantwoordelijkheid zich uit?...............................................................22
11 ‘Planet’: de vergroening v management..........................................................................................23
11.1 Hoe o groener w: het 4-fasenmodel v vergroening..................................................................23
11.2 Vergroening v management evalueren....................................................................................23
11.2.1 Global 100..........................................................................................................................23
12 ‘People’: Ethische vraagstukken......................................................................................................24
12.1 Factoren die het ethisch handelen beïnvloeden.......................................................................24
12.1.1 Niveau v morele ontwikkeling...........................................................................................24
12.1.2 Persoonlijke kenmerken die v invloed zijn op ethisch gedrag............................................25
12.1.3 Factoren voor de ‘intensiteit ve ethisch dilemma..............................................................27
12.2 Verbeteren v ethisch gedrag.....................................................................................................27
12.3 Ethiek in een internationale context.........................................................................................27
12.4 Het besluitvormingsproces.......................................................................................................28
13 De manager als beslisser.................................................................................................................30
1.1. Besluitvorming...........................................................................................................................30
Beperkte rationaliteit...................................................................................................................31
Intuïtieve besluitvormig................................................................................................................31
Types v problemen & hun besluitvorming........................................................................................32
, Verschillende omstandigheden........................................................................................................33
14 Veel voorkomende fouten & vertekeningen...................................................................................34
1. Wat is planning?...............................................................................................................................35
2. Waarom plannen managers?............................................................................................................35
2.1 Voordelen v planning..................................................................................................................35
2.2 Relatie tussen plan & goede resultaten......................................................................................35
3. Hoe plannen managers?...................................................................................................................36
3.1 2 elementen v planning..............................................................................................................36
3.2 Soorten doelen...........................................................................................................................36
3.3 2 soorten plannen.......................................................................................................................36
4. Doelen formuleren & plannen ontwikkelen.....................................................................................37
4.1 Conventionele doelbepaling.......................................................................................................37
4.2 Management by objectives: MBO..............................................................................................37
4.3 Kenmerken v goed opgestelde doelstellingen............................................................................37
4.4 Na doelbepaling, plan ontwikkelen............................................................................................38
5. Actueel vraagstuk over planning......................................................................................................38
2 Belang v strategisch management.....................................................................................................39
2.1.1 Strategisch management.....................................................................................................39
2.1.2 Managementfuncties...........................................................................................................39
3 Strategisch-managementproces........................................................................................................39
15 Organisatieontwerp.........................................................................................................................48
15.1 Het organigram / organogram..................................................................................................49
15.2 Ontwerpen vd organisatiestructuur.........................................................................................49
Taakspecialisatie...........................................................................................................................49
Taakcoördinatie / taakgroepering................................................................................................49
Hiërarchie.....................................................................................................................................52
Span of control.............................................................................................................................53
Centralisatie..................................................................................................................................54
Formalisering................................................................................................................................54
16 Organisatiestructuur........................................................................................................................55
Micro economie
1 Inleiding
1.1 Doel v/d ec wetenschap
Menselijk handelen → ec aspect
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