Deze scriptie is tot stand gekomen na uitgebreid onderzoek. In deze scriptie komen (alle) onderdelen van een onderzoeksrapport, marketing- en salesplan bijeen. Ook zit er een implementatieplan bij. Deze scriptie is met een 7.8 beoordeeld.
, 12. Bijlage......................................................................................................................... 61-96
12.1 Toelichting op de confrontatiematrix .................................................................... 61-67
12.2 Toelichting op het SFA model .............................................................................. 68-72
12.3 Interviews ............................................................................................................. 73-78
12.4 Branche informatie ............................................................................................... 79-82
12.5 Enquêteresultaten ................................................................................................ 83-90
12.2 Kritische reflectie .................................................................................................. 91-92
12.3 Literatuurlijst ......................................................................................................... 93-96
4
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