This complete summary provides an extensive overview of the course 'Corporate Communication'. All of my notes of the chapters are included as well as the notes taken during the lectures. This summary was done on GoodNotes.
discipline have different Stakeholders
goals etc
-
, , .
wiche
geographical range
-
range of products ferries
-
Wide
Voices divisions & business unit
-
Key Concepts
Trends in CC
from Consolidated departments (19805) over
-
Corporate Identity deputati randi (19908 to
active Stakeholders ,
EWOM
,
new media (20108
, CHAPTER 2 - CC IN CONTEMPORARY ORGANIZATIONS
Historica development
"
19505 Industrial revolution Cmzss productionKonsumptio
Izte 19 century
-
)
→ increased
competition -0 rise of marketing Communications
early 20th Centerry muckraking journalism (Critical Message about products
)
→ rise
of public relations to Spread positive message about
Organizations
1930 economic depression →
1920
Organizations still Wanted to Sea their products
-
→
development of expertise on PR &
marketing (separate external discipline )
19805 2 separate discipline :
CC
department has
emerged -0 higher vertical structures
-
vertical Structures
→ '
divides
Organisation s primzry tasks into Smoker tasks
and activities (the higher in vertical Structure the
more authority )
horizontal Structures
Ocoordinzting between vertical Structures -0 cross functional
-
-
team -
work &
fcexibilityfgile
horizontal work Mechanism
multi -
functional teams :
natural work team (permanent , ongoing basis) tdskforce, team (ad hoc basis , for specific projec
agile team (flexible of professionals , to some specific problem or developlimprove pro
growping
stzndarized work processes tools to document processes discipline & departments (flow Charts process maps ,
: across
,
checktists , etc )
Council meetings :
representatives from different discipline → discuss Strategic issues & collaborator
Communication
guidelines zgreed : work procedure , house Style book (regulations tore wahres) , global band book > multinatio
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