Marketing strategy 3
- Business Model Canvas
- Value proposition Canvas
- Marketing 4C’s
- Marketing 4E’s
- USP’s
Business Model Canvas (BMC)
- Strategic management tool to describe how an organization creates
delivers and captures value.
o Key partners
o Key activities
o Key resources
o Cost structure
o Value propositions
o Customer relationships
o Channels
o Revenue streams
o Customer segments
- Why use the BMC
o Map existing business models visualize and communicate a
simple story of your business model.
o Design New bisness models use the canvas to explore new
business models wether you are a start-up or an existing business
o Manage a portfolio of business models use the canvas to easily
juggle between ‘explore’ and ‘exploit’ business models
- Triple Layered BMC
o A tool to design more sustainable business models
Economic level (see pp)
Environmental life cycle (see pp)
Social stakeholder (see pp)
Value proposition Canvas
- Strategic management tool to design, test, build and manage products
and services. Fully integrates with the business model canvas.
- Why use VPC?
o Precisely define your customer profiles
Identify your customer major Jobs-to-be-done, the pains they
face when trying to accomplish their jobs-to-be-done and the
gains they perceive by getting their jobs done.
o Visualize the value create
Define the most important components of your offering, how
you relieve pain and create gains for your customers
o Achieve product-market fit
Adjust your value proposition based on the insights you
gained form customer evidence and achieve Product-Market
fit.
- Value proposition = gain creators, pain relievers, products & services
- Customer profile = gains, pains & customer jobs
- Achieving fit between the value proposition and customer profile
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