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Marketing mix case study - Dove vs Sure $8.68   Add to cart
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Marketing mix case study - Dove vs Sure

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  • Course
  • Principles Of Marketing
  • Institution
  • Bucks New University
  • Book
  • Principles of Marketing

The current paper aims to explore and compare the marketing mix elements for two competitive brands – Dove and Sure, focusing on their deodorant products for women segment. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. Word ...

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Document information

  • November 6, 2021
  • 12
  • 2020/2021
  • Essay
  • Unknown
  • A

Subjects

  • marketing
  • marketing mix
  • 4ps
  • dove
  • sure
  • marketing strategy
  • target market
  • targeting
  • promotion
  • product
  • price
  • place
  • segmentation
  • distribution

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  • Bucks New University
  • Principles Of Marketing
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Dove vs. Sure
Marketi ng mix analysis

, Executive summary
The current report aimed at comparing the use of marketing mix elements by two direct rivals –
Dove and Sure, focusing on their deo products for women. The research was based entirely on the
use of secondary sources and their in-depth assessment. It has been identified that both companies
use similar distribution channels strategy and target marketing approach, but slightly differ in terms
of pricing, promotion and product portfolio. The report can be used as a foundation for future, more
detailed analysis of marketing mix of both brands and other rivals.

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