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Main question week 8They both purchase goods. The difference is that organisations mostly buy a lot of products at once
and consumers in markets buy smaller amounts. The organizational market is therefore more
condensed. The difference also occurs in the reason why they purchase. Consumers purchase goods
for themselves. Were organisations buy them to help them produce or to resell further. So not for
personal use, only if it helps with the process. The main difference is who they consider to be their
customer. A organisation is way more precise as in what is happening inside the black box. Markets
only look at the outside. How those organisations interact with each other.
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