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Gastronomy slow foodUsing examples, critically discuss globalisation and key underpinning aspects of
homogenisation and heterogenization in relation to food and drink consumption and
cultural identity.
-A brief introduction to globalisation and its impacts on culture.
Hassi & Storti (2012) defined globalisation as a process which the world is becoming more
interconnected by trading with other countries and subsequently resulting into cultural
exchange as well.
As mention in Levin Institute (2019), there are some benefit about this movement but also
some contradiction where few countries do not accomplish the way globalization affect their
heritage culture.
Cultural aspect-
The Levin Institute (2019), define globalization as an opening mind and welcome of human
rights according to some developing countries where issues, such as, children labour or girls
out of education and employment contrasted with westerns lifestyle. Contrarily, the belief for
some traditionally cultures, the influence of globalization which can be called also
westernization influences the changing of lifestyle for the people by introducing tv shows,
music and magazine alike Americans changing their traditional values and religious views.
Wherever, Levin Institute (2019), explained as well that developed countries believe that
globalization remove cultural barriers and might create better lives, in contrast to the view of
developing countries whose believes that this movement increases the risk of displacement of
local farmer resulting of losing traditions and cultural identity.
The globalisation relating to food and drink as Ritzer (1996) mentioned impacted on the
world as new way of standardize the production and the way the food is processed. This
method of making food and drink in a very short time is simplified into few steps. Many
countries are against this type of restaurants as it does not reflect their traditional cuisine, and
also it might impact the habits for their society.
Also, Ritzer (1996), states as the globalisation impacted on the culture by changing lifestyle
of people on consuming faster their products with a super-speed service. The success for
those business creates an incrementation and further expansion of franchising around the
world who offer a cheap, standardised, and poor-quality product for their clientele.
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