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Financiele Rapportages Business Studies
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Hogeschool InhollandPhilips
Integrale bedrijfsanalyse
Celeste Alberda, Maurits Meulman, Sidney Gabel
m
Januari 2021
, PHILIPS
Celeste Alberda, 660045@student.inholland.nl
Maurits Meulman, 663760@student,inholland.nl
Sidney Gabel, 666153@student.inholland.nl
Onderzoek in kader van beroepsproduct thema Business Economics.
22-01-2000
Hoge school Inholland Haarlem
Bachelor Business Studies
2
,Executive summary
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Table of Contents
Inleiding..................................................................................................................................................6
1. Profiel van de onderneming...............................................................................................................7
1.1 Inleiding........................................................................................................................................7
1.2 Ashridge mission model................................................................................................................8
1.3 Stakeholders analyse..................................................................................................................10
1.4 Krachtenveld analyse..................................................................................................................10
1.5 7S Model.....................................................................................................................................12
2. Externe analyse................................................................................................................................15
2.1 Inleiding......................................................................................................................................15
2.2. Macro-economische omgeving..................................................................................................15
2.3 Meso-omgevingsanalyse............................................................................................................20
3. Bedrijfsanalyse..................................................................................................................................21
3.1 Fundamentele analyse................................................................................................................21
3.1.1 Solvabiliteit..........................................................................................................................21
3.1.2 Liquiditeit.............................................................................................................................21
3.1.3 Rentabiliteit.........................................................................................................................22
3.1.4 Activiteitskengetallen..........................................................................................................24
3.1.5 Werknemerskengetallen......................................................................................................25
3.1.6 Omgevingsanalyse.......................................................................................................................26
3.1.7 Dupont chart........................................................................................................................26
3.1.8 Beleggingskengetallen.........................................................................................................27
3.2. Omzet- en winstanalyse................................................................................................................29
3.2.1 Geografische spreiding........................................................................................................29
3.2.2 Verdeling naar activiteiten...........................................................................................................30
3.2.3 Verdeling naar distributiekanalen........................................................................................30
3.2.4 Portfolio-analyse..................................................................................................................30
3.3 Bedrijfstaklevenscyclus...................................................................................................................32
4. Sustainable Development Goals.......................................................................................................33
4.1 Inleiding......................................................................................................................................33
4.2 Evaluatie van SDG acties bij de onderneming.............................................................................33
5. Forecasting.......................................................................................................................................35
5.1 Inleiding......................................................................................................................................35
4
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