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Deslocalización y localización + estrategia y dimensión empresarial + PYMEs VS multinacionales
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Apuntes de la economía de la empresa para EvAU
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Introducción a la economía + empresa
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Proceso de crecimiento de las empresas
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Factores empresariales + responsabilidad social + dimensión de una empresa + clasificación de una empresa
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ELENA MORA MORÁN2º BACHILLERATO C
TEMA 3
DESLOCALIZACIÓN -> Traslado de una parte de una empresa a otra localización o país
con el fin de abaratar costes.
FACTORES DE LOCALIZACIÓN
- Industrial (produce) -> Cerca de materias primas.
-> Disponibilidad y coste del terreno.
-> Mano de obra cualificada.
-> Dotación industrial.
-> Infraestructuras, transportes y comunicaciones.
-> Ayudas económicas y fiscales.
-> Otros (salario de los trabajadores, precio de las materias
primas, estabilidad política, coste de la energía…).
- Comercial y de servicios (vende) -> Proximidad a la demanda.
-> Visibilidad.
-> Coste del local.
-> Comunicación y fácil acceso.
-> Complementariedad de actividades.
-> La deslocalización y las nuevas tecnologías lo
distorsionan.
ESTRATEGIA EMPRESARIAL
1. Liderazgo en costes (precios muy bajos): Aliexpress
2. Diferenciación: Apple
3. Segmentación (solo para un segmento de la población): Prenatal.
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