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Summary TOCO summaries (Tourism context)

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Theory for the tourism context exam

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  • Chapter 17 to 20 + chapter 1
  • November 16, 2021
  • 16
  • 2018/2019
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Tourism Context
Chapter 17 - Economic impacts
Introduction
 Tourism generates:
o 11% of GDP
o 207 million jobs
o 8% of total employment
o 5,5 million new jobs per year
 Economic impacts of tourism is influenced by 5 factors:
o The type of tourism facility and attraction for tourists
o The volume and level of tourist spending
o The level of economic development in the region
o The extent to which tourist spending is maintained and recirculated in the region
o The extent of seasonality in the region

What is economics?
 The study of methods of allocating scarce resources and distributing the product of those
resources, and the study of the consequences of these methods of allocation and distribution
 Resources:
o Natural resources (the land)
o Labour (HR and entrepreneurship)
o Capital (Artificial aids to assist in producing goods)
 Commodities:
o Goods
o Services
 Microeconomics is concerned with: the firm, the consumer, production and selling, the
demand for goods and the supply of goods
 Macroeconomics is concerned with: how the national economy operates, employment and
unemployment, inflation, national production and consumption and the money supply in a
country

Demand
 Effective emend for goods or services (tourism economics) – the aggregate or overall
demand over a period of time
 Elasticity – the extent to which tourists are sensitive to changes in price and service
 Price elasticity: the greater the price, the less demand there will be for a tourism product
 Cross-elasticity: destinations tend to be considered substitute when they are in a similar area
or offer the same product
 Other contributory factors influencing the demand for tourism: the tourist taxation, the
amount of holiday entitlement available to potential tourists and the effects of weather,
climate and cultural preferences for holiday-making (seasonality)

Supply
 Supply of a commodity – a function of its price and the price of alternative goods
 Two perspectives:

, o Increasing demand requires an increase in facilities and infrastructure to cope with
added pressure – this centers of extending capacity
o Tourism may be stimulated by the provision of more facilities – this is creation
and/or anticipation of demand

The economic characteristics of the tourism industry
 Characteristics of tourism which distinguish it from other industries, goods and services:
o Tourism is an invisible export industry – there is no tangible product and consumers
tend to make a purchase without seeing the product first-hand
o Tourists require supporting goods and services – the expansion of existing
infrastructure and services may be required or new ones created
o Tourism is a fragmented product – it consists of a number of elements, such as
transport and accommodation as well as landscape and cultural resources
o Tourism is a highly price- and income- elastic product
o Tourism is a perishable product – of a hotel room is not booked one night, then that
income is lost
o Tourism is subject to unpredictable external influences – currency, politics, tourist
motivation and taste
 The demand for tourism is governed by 3 economic cycles

Short-term economic cycles
 Periods of dramatic change
 Highly visible and predictable, e.g. seasonality

Medium-term economic cycles
 Changes over a period of several years
 Tend to reflect consumer attitudes and the demand for specific tourism products
 Also natural events (floods, hurricanes and earthquakes)
 Economic crisis, currency devaluation etc.

Long-term economic cycles
 Evolutionary process over a longer period of time
 The tourism area lifecycle

Economic benefits
 Balance of payments (for a country) – a record of transactions during a period of time
between residents of that country and the rest of the world (zestawienie wszystkich
transakcji dokonanych między rezydentami a nierezydentami w danym okresie
sprawozdawczym)
o Contribution of tourism to the overall balance : difference between the amount spent
by overseas visitors in that country and the amount spent overseas by residents of
the country (=>positive/negative account)
 Income
o GDP – Gross Domestic Product
o Tourism can lead to increase of GDP
 Employment
o Direct employment – jobs created as a result of visitor expenditure and directly
supporting tourism activity, e.g. hotels

, o Indirect employment – jobs created within the tourism supply sector but not as a
direct result of tourism activity, e.g. restaurants
o Induced employment – jobs created as a result of tourism expenditure as local
residents spend money earned from tourism
 Visitor payback – visitor donations or voluntary levies imposed on tourist products and
services, used to fund conservation initiatives in visitor destinations

Economic costs
 Inflation
o Tourism development -> inflationary effects on local economies, relating to land,
property and goods (Increased demand for land – increased price)
 Opportunity costs
o Time, effort and money of developing tourism at the expense of other activities or
areas of investment (Government invests in tourism – the money spent is unavailable
for other uses)
 Dependency
o Heavy reliance on a single industry
o Concentration Index – used to identify the level of dependency on one or more
generating countries:
Tourist arrivals¿ primary markets ¿ ×100
Alltourist arrivals
o It is more favorable for a destination to attract a broad base of tourists so that if
there is a downturn in one particular market then the consequences are not so
damaging
 Seasonality
o Profits that have to be made in a shorter time period than in most industries and
spread across the year may not seem as lucrative as imagine
 Leakage
o The money which flows out of the local or national tourism economy during its
circulation and spending by tourists on goods and services imported from outside the
economic system
o May occur through:
 Repatriation of profits generated from foreign capital investment
 Vertical integration
 Not sourcing services and goods locally
 Ownership of transport (e.g. the national airline)
o Well-developed destinations -> lowest leakage rates (they contain supply industries
which can compete with foreign imports)
o Tourism multiplier – a technique or subnational plan for tourism, which includes an
assessment of demand, supply, forecast, strategic issues and implementation
measures
 In less developed countries cannot develop to its full potential because of
leakage
 Income and employment
o Better paid, managerial posts may not be available to local people
o The income generated by tourism activity may not benefit the poorest in a society

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