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Essay study book Zo werkt de Formule 1 - de 2022 editie of Olav Mol, Erik Houben - ISBN: 9789021422657, Edition: 1, Year of publication: - (Business)
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AQA A Level Business revision
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Unit 12: Internet marketing in Business Akalia Danalee NewlandP4-Describe the benefits and opportunities to the business of
using internet marketing within the marketing mix of a selected
business.
Scenario
In this scenario I have been contracted as well employed as an
advisor for local and national companies that may be unaware
of the opportunities and benefits that are easily accessible by
the use of internet marketing as well as the challenges that
these businesses will face when incorporating internet
marketing into their organisation. Adding to this, I have also
been contracted to throughly explain what these organisations
can gain when incorporating the benefits of internet marketing
Sainsbury’s
Product
Sainsbury’s Benefits
There are various of benefits for Salisbury using product as an
effective way to incorporate internet marketing for example, it
allows extra as well as further important information regarding
the product that the consumer is going to purchase online.
These important information are normally placed together as
form of an description this is beneficial for Sainsbury’s due to
the fact that consumes find these helpful. As it allows them to
be more aware about the product that they are purchasing
which reduce Sainsbury’s having to deal with paying for extra
resources such as refunds and returns. Especially when it
comes to allergy it also reduces the risk of Sainsbury’s being
sued by customers for any allergic reaction that they may
experienced due to the fact, that all information regarding the
product are normally placed below or with the product that is
purchased.
The other benefits for Sainsbury when it comes to products
online is that they can consistently be aware an set up
automatic notifications so they can keep up to date with the
amount of goods that are in stock which saves time as it also
allows the organisation to know when they need to restock
their goods.
, Unit 12: Internet marketing in Business Akalia Danalee Newland
Sainsbury’s Opportunities
The opportunities that will be made available to Sainsbury
when incorporating internet marketing includes how more
appealing as well easily accessible the products will be due the
fact , that there will be less worries on not having enough space
in-store for all stocks to be viewed by consumer. Giving the
reason why internet marketing provides opportunities when it
comes to products as there are no limits of goods that can be
shown and viewed online this will Sainsbury’s sales and profit.
The other opportunity that will be made available for
Sainsbury’s includes products such as clothes can be more well
organised online due to the fact, that in-store clothing are
mainly touched by consumers which could risk clothings being
on hangers or sections that displays the wrong size or price
amount. However, online clothing shopping in Sainsbury’s will
reduce those risk of consumer paying for the wrong size or
price as well the amount of customer that will come into
contact with each of the clothings which, this could be
extremely convenient to help with global issues such as Covid-
19.
Price
Sainsbury’s benefits
Sainsbury’s benefit when incorporating internet marketing into
their marketing mix, an example of these benefits includes
when a customer order online. This allows Sainsbury’s to
have access to various amount as well as discover easier
approaches when controlling the prices of their goods. For
example, Sainsbury’s will be able to illustrate their product
value at higher or lower prices as they also can show current
price and value comparison with their business competitors
such as Tesco , Lidl , Aldies and etc.. With this benefit they can
consistently provide effective and reasonable prices to their
consumers which will eventually help increase profit and build
consistent/loyal consumers.
The other benefits of price within Sainsbury’s internet
marketing is that they can consistently update their prices if
they that they may have over or under price this allows
Sainsbury’s to keep their prices modern to any situations where
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