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Essay study book De Machine of Stijn Bronzwaer, Merijn Rengers en Joris Kooiman, Merijn Rengers - ISBN: 9789048859993, Edition: 1, Year of publication: - (Business)
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Unit 12: Internet marketing in Business.P6- Explain the challenges of globalisation facing a selected
business when using the internet as a marketing tool.
Definition of globalisation
The definition of globalisation is the process where people
interact and the interdependence of the worlds culture,
economics start to increase. This is because of cross-border
trades in services other types of goods such as technology and
flows of investment.
Sainsbury’s
As Sainsbury’s faces a huge growth of globalisation which also
represents various of opportunities for the company, giving the
reason why some companies such as Sainsbury’s have also
pierce through some emerging international market which,
Sainsbury’s have always has done in the past. Even though the
company has grown as well as developed throughout the
process of globalisation, they also have faced few challenges as
well.
One thing that Sainsbury may face during the process of
globalisation is that the website may not intrigue the customer
which can lead them to having information fatigue. This means
that the website may not be 100 percent accurate and might
mislead the customers into thinking that Sainsbury’s did not
intend to provide them with accurate information in the first
place. This can cause Sainsbury’s to get sued for misleading
information and data on their website. Given the reason why
Sainsbury’s would need to check the website consistently and
view which information would be useful as well as for
consumers to understand while gain information about the
supermarket. Overall, this can be done by employees through
their data systems and market segmentation.
Adding to this, due to how accessible the internet is customers
can now do online orders from their nearest supermarket such
as Sainsbury’s, this allows Sainsbury’s to send their customers
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