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Essay study book Zo werkt de Formule 1 - de 2022 editie of Olav Mol, Erik Houben - ISBN: 9789021422657, Edition: 1, Year of publication: - (Business)
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Unit 12 Internet marketing M1. Akalia Danalee NewlandAnalyse the benefits of Internet marketing to customers
Benefit 1
The benefits that consumers have when councils such as the
Croydon council, uses internet marketing includes being
able to be notified online of any new updates on welfare
rights, housing benefits , free school meals for kids , support
and etc..
This benefit that consumers have when Croydon council uses
internet marketing, has both positive and negative effects on
consumers, especially when it comes to customers being able to be
consistently notified online about any new updates. Overall, these
effects are mainly positive for example, one of the main positive
effects on this benefit includes the fact that customers are able to
be updated by looking at the Croydon Council website. This could be
shown as the websites contains a section where they priorities
popular activities as well as recent news , notice and public interest.
The other positive effects includes the fact that the Croydon council
website provides links to customers where they can follow their
social media’s where they can have access to frequent updates
there. Giving the fact that social media are made out of platforms
that are easily accessible by any customers despite the age, gender
, language barrier and etc.. Moreover the website also has a section
, Unit 12 Internet marketing M1. Akalia Danalee Newland
where they provide links to customers regarding any information
which subtitled under the lates news . The topics that are
mentioned helps with keeping customers frequently informed and in
the loop of the impacts of certain sudden situations that may have
an impact on some customers such as Covid-19.
However, when there are positive effects there are also negative
effects example, the website is only in English and there are no
sections where these information can be changed to the main
language that is spoken/understood by the customer. This can
impact consumers because it creates space where miss
communication can take place which will interfere with any personal
or important updates for non-speaking consumers such housing and
free school meal information or Covid-19 updates impacting job
searches for that customer that may be unemployed.
These negative effects can be resolved offline as well as separate
from internet marketing for example , when the customer contacts
the customer service department of Croydon council or physically go
into the Croydon council headquarters to other ways to get
important updates/information that is relevant to that customer as
it also closes decreases any space of miss communication. Giving
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