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Essay study book Zo werkt de Formule 1 - de 2022 editie of Olav Mol, Erik Houben - ISBN: 9789021422657, Edition: 1, Year of publication: - (Business)
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AQA A Level Business revision
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Unit 12: Internet marketing in Business. Akalia Danalee NewlandM2- Analyse the marketing opportunities and challenges faced by a
selected business when using internet marketing.
In this assignment i will be accessing as well as analysing the marketing
opportunities and challenges that are faced by Sainsbury’s when incorporating
internet marketing into their organisations.
One of the marketing opportunities that are available for Sainsbury’s when using
internet marketing includes the flexibility of being able to send notifications, letters ,
leaflets and emails to consumers by the use of direct marketing. This opportunity
provides faster updates to consumers regarding new products and services that will
be available which I personally believe will increase business to customer
relationship as it will also closes the gap between any lack of communication that
customers were not receiving from Sainsbury. Adding to this, direct marketing is an
amazing factor when it comes to repeat purchases due to how well it links to
Sainsbury’s promotion strategy in a form of emails , letters and etc which are all
done online. Giving the reason why marketing such as direct marketing are
extremely helpful for large organisations such as Sainsbury’s as they are ‘direct’;
consistent which will reduce the amount of time wasted if Sainsbury’s was to
individually send paper-form letters to customers as well as put up paper-form
leaflets and posters within all the areas of a near by in-store Sainsbury shop.
However, this marketing opportunitiy can impact consumers as they will be
able to receive updated information on products that they consistently
purchase, this will also allow them to be more aware while being able to gain
better control over notifications or messages that are being sent. But on the
other hand, this opportunity can impact consumers in a negative way due the
fact that, it has been studied that around 50% off customers that are sent
notifications such as letters , emails , leaflets and etc.. personally find online
notifications “annoying” half of the time as well as a distraction to their daily
lives.
https://uplandsoftware.com/localytics/resources/blog/the-inside-view-how-
consumers-really-feel-about-push-notifications/
On the other hand, marketing such as direct marketing can be seen as a challenge
for Sainsbury due to the fact that most consumers are adults and not all of them
view their emails especially spams emails that are sometimes sent by Sainsbury.
Personally I feel like certain marketing strategies like direct marketing can be
extremely challenging for Sainsbury’s as this is something that is easily ignored by
consumers . Especially when they are receiving the same type of emails form other
organisations which, may eventually lead to some customers to unsubscribing due
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