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Essay study book Zo werkt de Formule 1 - de 2022 editie of Olav Mol, Erik Houben - ISBN: 9789021422657, Edition: 1, Year of publication: - (Business)
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AQA A Level Business revision
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Unit 12 Internet marketing D1. Akalia Danalee NewlandEvaluate the effectiveness of internet marketing in a
meeting customer needs for a selected business
Within this assignment I will be evaluating as well as discussing the
effectiveness of how a business presentation can be improved
within the internet marketing I will also discuss the opportunities
and challenges that internet marketing can do when it comes to
meeting consumers needs or service of a organisation that I have
chosen.
When it comes to evaluating internet marketing you need
understand the meaning of internet marketing , internet marketing
is the operation when a brand goes through with the process of
promoting their corporation , goods as well as services. These
products are normally marketed through online websites, emails,
social media i.e. Instergram and search engines. These internet
marketing styles are created to direct traffic such as potential
consumers to business leads and sales for the organisation.
The organisation that I have chosen that profits of the effectiveness
of internet marketing is Amazon, as I believe that Amazons internet
marketing is based on providing fast and easy service, while being
able to successfully provide the needs as well as the wants for their
consumers giving the reason why Amazons revenue is worth
$280,522 billion since 2019. Internet marketing for Amazon allows
the corporation to recognise their markets such as who they are
marketing too, this allows Amazon to make a fixed target audience.
This effectiveness of internet marketing allows Amazon to provide
more frequent and consistent products , goods and service that are
demanded more from their target audience such as , fast delivery ,
Amazon prime , click and collect and etc..This meets consumer
needs as it allows consistent access for small business owners and
consumers purchasing from those small businesses. Due to the fact
that, Amazon markets products/services that personally matches
with what the customer needs just by using the search engine where
there are over thousands of different businesses that are selling the
same products at different prices and quality where the consumer
can choose which one is best suitable for them.
One of the other effectiveness of internet marketing when it comes
to meeting consumer needs is that Amazon is extremely organised
and consistent when it comes to building business to customer
relationship. For example, Amazon encourages consumers to
provide feedbacks , reviews and leave comments about products
that they have purchased as it allows customers the space to
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