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Onderzoek: Inspiration verslag (cijfer: 9!!)
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Het welbekende Onderzoek Inspiration verslag! Weet je niet waar je moet beginnen of snap je een bepaald onderdeel niet? Dan zal dit document je zeker weten helpen!
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Creative BusinessINSPIRATIONVERSLAG
Naam:
Studentnummer:
Klas:
Module: Onderzoek inspiration
Docent: Jochen Riester
Datum: 28, september, 2020
,Voorwoord
Dit verslag is gemaakt in opdracht van het Wereld Natuur Fonds (WWF) en de Hogeschool
van Amsterdam. Alle eerstejaars studenten van de opleiding Creative Business hebben de
opdracht gekregen om aan de hand van dit verslag meer te weten te komen over de
doelgroep 10-12 jaar en inspiratie op te doen voor het maken van een YouTube video voor
het WNF die kinderen informeert en activeert over ontbossing.
Ik wil de volgende mensen bedanken voor hun bijdrage aan het verslag:
Jochen Riester voor de antwoorden op alle vragen die ik tijdens het maken van het verslag
had.
Silvana Beerends-Pavlovic en Nick Kerkhoff voor het maken van alle kennisclips waar ik veel
aan heb gehad gedurende dit onderzoek.
(Namen) voor het vrijmaken van hun tijd zodat ik hen kon interviewen.
Dit verslag is bestemd voor mijn docent Jochen Riester en voor de opdrachtgever het Wereld
Natuur Fonds.
(Naam) – Student Creative Business aan de Hogeschool van Amsterdam.
, Inspiration verslag – (Naam)
INHOUD
Management-summary......................................................................................................... 4
1 Voorbereiding..................................................................................................................... 5
1.1 Opdracht........................................................................................................................................... 5
1.2 Aanleiding......................................................................................................................................... 5
1.3 Doel.................................................................................................................................................. 5
1.4 Ontwerpvraag + deelvragen............................................................................................................. 5
1.5 Opzet inspiratiefase.......................................................................................................................... 5
2 Inspiratie BIEB.................................................................................................................... 6
2.1 Opzet en aanpak.............................................................................................................................. 6
2.2 Resultaten........................................................................................................................................ 6
2.2.1 Opdracht & opdrachtgever..................................................................................................... 6
2.2.2 Doelgroep.............................................................................................................................. 6
2.2.3 Vakkennis.............................................................................................................................. 7
2.2.4 Best practices........................................................................................................................ 8
2.3 Ontwerpcriteria BIEB........................................................................................................................ 8
2.3.1 Inhoud.................................................................................................................................... 9
2.3.2 Vorm...................................................................................................................................... 9
2.3.3 Techniek................................................................................................................................ 9
3 Inspiratie VELD................................................................................................................. 10
3.1 Opzet en aanpak............................................................................................................................ 10
3.2 Resultaten interviews...................................................................................................................... 10
3.3 Ontwerpcriteria BIEB + VELD......................................................................................................... 11
3.3.1 Inhoud.................................................................................................................................. 11
3.3.2 Vorm.................................................................................................................................... 11
3.3.3 Techniek.............................................................................................................................. 11
4 Creatieve concepten........................................................................................................ 12
4.1 Creatief concept 1........................................................................................................................... 12
4.2 Creatief concept 2........................................................................................................................... 13
Reflectie............................................................................................................................... 14
Bronnenlijst......................................................................................................................... 15
Bijlagen................................................................................................................................ 16
3
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