You have been asked by your employer, a UK-based multinational enterprise (MNE) looking to invest overseas, to research a global industry for potential investment. You must form a team then report on the structure and state of a global industry, choose a suitable market by using macro-economic data...
EC221 Assignment
Research on Consum
Electronics industry
Joshua Arcers:19824671
Harry Gross: 19842196
Katherine Collins: 19820924
Greta Aranyi : 19825735
Abz Parvaneh :19828305
, Introduction: Global industry Analys
Definitions from Passport Explanations
Consumer Electronics. Consumer Electronics refers to
of Computers and Peripherals,
• What are the biggest consumer Consumer Electronics, In-Car
electronics market? Entertainment and Portable Co
• What product does each Electronics to the end consum
consumer purchase in all Computers and Computers and Peripherals inc
market? Peripherals Desktops and laptops as well a
and printers.
• In which region are they located? In-Car Entertainment In-car Entertainment consists o
• What happened to global Media Players, In-Car Navigati
demand in the past 5 years Car Speakers.
In-Home Consumer In-Home Consumer Electronics
• What is forecast to happen? Electronics Home Audio and Cinema, and
• Consumer electronics is worth Video
US$ 415, 897 million Portable Consumer Portable Consumer Electronics
Electronics Cameras, Camcorders, Mobile
Wearable Electronics, and Port
Players.
Passport (2020)
, Biggest consumer electronic markets
and where they are situated?
• China has 48% volume
share of regional
Consumer Electronics Retail Sales by Region in
portable electronics %
sales in 2018
49.8
• India has 25% volume
share
• Chinese market
63.7 166
reached saturation
Top 5 consumer
electronics
markets 26.7
Chin US$162,03 29.6
a 8m 19.9
4.2
USA US$74,860
m Asia pacific Australia Eastern Europe
Latin America Middle East and Africa North America
Japa US$14,621 Western Europe
n m
Euromonitor international (2020)
Indi Statista
US$14,430
(2020)
a m
, Identify what types of products consumers are purchasing in each market
Category Category Category Category
Category Value Value Value Value
China US$ India US$ Japan US$ USA US$
• Portable consumer electronics
category is best performing
• In car- entertainment category is
the worst
(Source: Euromonitor
international, 2020)
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