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Tdc case study markting management
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  • Course
  • Marketing management
  • Institution
  • Great Lakes

Map the current segmentation, targeting, and positioning strategy for TDC and identify key points of differentiation Describe the product, price, and promotion strategy followed by TDC Identify key strategic directions that could be taken by TDC to be more successful

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Document information

  • November 23, 2021
  • 12
  • 2021/2022
  • Case
  • Mathew
  • A+

Subjects

  • marketing
  • analysis
  • problem solving

Written for

  • Great lakes
  • Marketing management
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Content preview

Analysis On
TDC-Branding Dilemma



By Group 16



Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution

, About TDC

The TDC company started in the year 2012.
● started as casual wear apparel brand.
● The company has adopted the house of brand for it’s 3 brands TDC, Fieldgear and koolho.
● After six years of starting the company one of the brand had started generating profits.
● Vision- develop 360-degree retail with a global online business foundation
● mission statement- drive profitability , market hold and customer delight.
● Plans to expand and target into BRIC countries , Commonwealth of Independent States , US , Iran,
Nigeria, Romania and UK.



Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution

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