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Portfolio Conceptontwikkeling - Vergeten Merk

Rating
3.0
(2)
Sold
11
Pages
55
Grade
8-9
Uploaded on
24-11-2021
Written in
2021/2022

Mijn cijfer: 8,8. Dit portfolio is gemaakt voor het vak Conceptontwikkeling tijdens het derde jaar van de opleiding Communicatie aan de Hogeschool van Amsterdam. Op de Artist Dates na (vanwege privacyredenen) is het document compleet. Erg handig om als leidraad of inspiratie te gebruiken. SIDE NOTE: Stuvia laat de voorbeeldpagina's niet goed zien, maar het gedownloade bestand opent als een normale PDF.

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Institution
Hogeschool Van Amsterdam (HvA)
Course
Conceptontwikkeling (3000CC0621)













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Written for

Institution
Hogeschool van Amsterdam (HvA)
Study
Bachelor Communicatie
Course
Conceptontwikkeling (3000CC0621)
All documents for this subject (2)

Document information

Uploaded on
November 24, 2021
Number of pages
55
Written in
2021/2022
Type
Case
Professor(s)
A. du bois
Grade
8-9

Subjects

  • communicatie
  • conceptontwikkeling
  • portfolio
  • vergeten merk
  • procesboek
  • pitch deck
  • hogeschool van amsterdam
  • hva

Content preview

PORTFOLIO




[

,Pro

,Artist Date — 1
Activiteit: O
Beschrijving
Locatie:
Datum:


Hoe was je

,Herposition

, Merk: geschied
In 1944 richtte Earl Tupper de ‘Tupperware Plastics Co
later lanceerde Tupper zijn ‘Wonderbowl’, een kom me
luchtdichte sluiting, die veel lichter en steviger was dan
en aardewerk.

Onder leiding van vicepresidente Brownie Wise werd e
Tupperware Home Party geïntroduceerd, een geheel n
producten rechtstreeks bij de consument te brengen. Z
mogelijkheden van de producten persoonlijk worden g

, Merk: identiteit
Positionering Belofte




Tupperware positioneert
zich als een innovatieve Tupperware drukt e
organisatie die gelooft in stempel op het leven
$5.44
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