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Strategic plan-implementation plan, strategic controls, and contingency plan analysis.
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1Strategic Plan: Implementation Plan, Strategic Controls,
and Contingency Plan Analysis
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Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis
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Natasha Torregrosa Negron
STR/581
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November 13, 2017
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Dr. Claudia Duranceau
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This study source was downloaded by 100000805705997 from CourseHero.com on 11-09-2021 12:59:07 GMT -06:00
https://www.coursehero.com/file/26747850/strategic-plan-implementation-plan-strategic-controls-and-contingency-plan-analysisdocx/
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Strategic Plan: Implementation Plan, Strategic Controls,
and Contingency Plan Analysis
Apple Inc. is the leader of the market of computers, smart phones and tablets. The
computer produces and sells its own products. Many other entertainment products like iTunes
and iPod are also produced by Apple. In order to gain and retain its position as the market leader,
the company should come up with new methods and strategies (History of Apple Inc., 2015).
Implementation Plan
The company went into a period of transition after the death of its CEO, Steve Jobs. The
company is looking for methods and ways to regain its market share. “Strategies should be made
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by the management of the company to regain the faith of the customers.” (Implementation Plan,
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2015). A good implementation plan is one that is well planned. “The plan should contain the
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details of the costs, the tasks and the difficulties that may arise during the implementation of the
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plan.” (History of Apple Inc., 2015).
Objective:
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Expanding the company’s sales and reaching out to new customers
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Production of hassle free products
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To lead the market when it comes to computers, tablets and mobile phones.
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Strategy:
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Make strategies to expand the network of the company and make more loyal customers.
To pay more attention when it comes to Research and Development.
To lead the market in terms of production.
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Functional Tactics
As per Pearse and Robinson, operational statements are the detailed statements of all
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those tasks and objectives that are used the organization to attain their short-term objectives and
to gain advantage over their competitors. The management’s involvement is very much necessary
in order to carry out these operational tactics properly. The R&D department helps in increasing
This study source was downloaded by 100000805705997 from CourseHero.com on 11-09-2021 12:59:07 GMT -06:00
https://www.coursehero.com/file/26747850/strategic-plan-implementation-plan-strategic-controls-and-contingency-plan-analysisdocx/
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