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Business Model and Strategic Plan Part III- Balanced Scorecard and Communication Plan
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Business Model and Strategic Plan Part III- Balanced Scorecard and Communication Plan
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Business Model and Strategic Plan Part III 1Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan
NAME
BUS/475
DATE WEEK 4
TEACHER NAME
m
er as
co
eH w
o.
rs e
ou urc
o
aC s
v i y re
ed d
ar stu
sh is
Th
This study source was downloaded by 100000805705997 from CourseHero.com on 11-09-2021 12:56:26 GMT -06:00
https://www.coursehero.com/file/11415628/Business-Model-and-Strategic-Plan-Part-III-Balanced-Scorecard-and-Communication-Plan/
, Business Model and Strategic Plan Part III 2
Shareholder Value or Financial Perspective Balanced Scorecard
Market share Anytime Fitness can increase their market share for the
new division by focusing on gaining new customers
through advertising online, email, physical promotions
(billboards or commercials).
Revenues and costs The spending on for the new division can be considerably
m
low by shopping for reasonably priced equipment and
er as
co
eH w
manufacturing.
Profitability Anytime fitness can boost the profitability of the division
o.
rs e by convincing current members of purchasing the
ou urc
program by adding it at a lower price because their
o
member status or offer promotions like test trials to gain
aC s
v i y re
interest in the service.
Competitive position Anytime will gain a competitive position by focusing on
ed d
the unique and rare features that the program has over the
ar stu
competition.
sh is
Customer Value Perspective Balanced Scorecard
Th
Customer retention or turnover One of the main reason Gyms lose members is because
the inability to create time to exercise, so Anytime Fitness
can use the new program as a retention tool for customers.
Customer satisfaction Anytime Fitness goal is to make exercising convenient,
fun, and affordable for customer. And the new division is
This study source was downloaded by 100000805705997 from CourseHero.com on 11-09-2021 12:56:26 GMT -06:00
https://www.coursehero.com/file/11415628/Business-Model-and-Strategic-Plan-Part-III-Balanced-Scorecard-and-Communication-Plan/
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