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Media Studies | Full-Mark Exam Question | Maybelline & Score | Gender $6.46
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Media Studies | Full-Mark Exam Question | Maybelline & Score | Gender

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A 20 mark essay question based on Judith Butler's theory of gender performativity in relation to CSPs Maybelline's 'That Boss Life' & Score Hair Cream. Includes essay plan and full answer, which was awarded 20/20 (A*)

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  • November 25, 2021
  • 3
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers

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By: jss1 • 2 year ago

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Judith Butler describes gender as “an identity instituted through a stylised repetition of acts.” In
other words, it is something learnt through repeated performance.

How useful is this idea in understanding how gender is represented in marketing and advertising
products? Refer in detail to close study products Maybelline ‘That Boss Life’ and the Score Hair
Cream advert. [20 marks]


Plan:
● Introduction

● Paragraph 1
- Gender stereotypes
- Masculinity
- Mosher & Sirkin

● Paragraph 2
- Butler: gender performances
- Socio-economic power

● Paragraph 3
- Societal shift
- Connell’s hierarchy of masculinity

● Paragraph 4
- Fluidity
- Postmodernism

● Conclusion

(full answer on next page)

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