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Presentatie Branche En Assortimentskennis
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Jumbo St.AnnalandBert Slingerland
Naam: Petra van Loo
Nummer: 41273
Klas: E3R1ZG
Inhoudsopgave
Jumbo St.Annaland.................................................................................................................................1
Hoofdstuk 1............................................................................................................................................3
1
, 1.1 inleiding........................................................................................................................................3
1.2 Trends...........................................................................................................................................4
1.3 Productontwikkelingen.................................................................................................................4
1.4 Wettelijke eisen............................................................................................................................5
1.5 Milieumaatregelen.......................................................................................................................5
1.6 Keurmerken..................................................................................................................................5
1.7 Fabrikantmerken..........................................................................................................................6
Hoofdstuk 2............................................................................................................................................6
2.1 inleiding........................................................................................................................................6
2.2 Websites.......................................................................................................................................7
2.3 Verkoopkanalen...........................................................................................................................7
2.4 E-mail...........................................................................................................................................8
2.5 Social media..................................................................................................................................9
2.6 Vloggers en Bloggers....................................................................................................................9
Hoofdstuk 3............................................................................................................................................9
3.1 Inleiding........................................................................................................................................9
3.2 Massamedia................................................................................................................................10
3.3 Consumentenmarketing.............................................................................................................10
3.4 Mediavormen.............................................................................................................................11
Hoofdstuk 4..........................................................................................................................................11
4.1 Inleiding......................................................................................................................................11
4.2 Promotie.....................................................................................................................................12
4.3 Presentatie.................................................................................................................................12
4.4 Plaats..........................................................................................................................................12
4.5 Personeel....................................................................................................................................13
4.6 Prijs.............................................................................................................................................13
4.7 Product.......................................................................................................................................13
Hoofdstuk 5..........................................................................................................................................14
5.1 Inleiding......................................................................................................................................14
5.2 Seizoenartikelen en/ of trendartikelen.......................................................................................14
5.3 Assortiment opbouw..................................................................................................................14
5.4 Koopmotief.................................................................................................................................15
5.5 Artikelgroep 1.............................................................................................................................15
5.6 Artikelgroep 2.............................................................................................................................16
Conclusie..........................................................................................................................................18
Bronvermelding................................................................................................................................18
2
, Hoofdstuk 1
1.1 inleiding
In dit hoofdstuk kan je de trends van de branche, productontwikkelingen, de wettelijke
eisen, milieumaatregelen, keurmerken en fabrikantmerken verwachten.
Elk van de bovenstaande dikgedrukte woorden wordt per paragraaf uitgelegd.
De branche die ik heb uitgekozen is de supermarkt want ik werk bij de jumbo.
3
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