Een uitgebreide en overzichtelijke samenvatting van Consumenten gedrag de Basis H6.
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Consumentengedrag de basis
Hoofdstuk 6
Andre weber
6e druk ISBN: 978-90-01-89997-4
Inhoud
Hoofdstuk 6............................................................................................................................................2
6.1 Een algemeen beslissingsmodel...................................................................................................2
6.2 Probleembesef..............................................................................................................................3
6.3 Informatiezoekproces...................................................................................................................4
6.4 De afweging van kosten en baten.................................................................................................5
6.5 De evaluatiefase...........................................................................................................................6
6.6 Typen koopbeslissingen en marketingstrategie............................................................................9
6.7 De definitieve keuze als beslissing..............................................................................................10
6.8 Evaluatieprocessen na de koop..................................................................................................10
1
, Hoofdstuk 6
6.1 Een algemeen beslissingsmodel
Probleemonderkenning
Informatiezoekproces
Evaluatie van de alternatieven
Keuze: wel of niet kopen
Beoordeling bij gebruik
2
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