100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Portfolio strategie $8.49
Add to cart

Exam (elaborations)

Portfolio strategie

 51 views  7 purchases
  • Course
  • Institution

Dit portfolio is het eindproduct voor het vak strategie van de opleiding Communicatie. Het vak wordt gegeven binnen het themasemester / minor Concept & Creatie. Voor dit portfolio heb ik een 8 gehaald

Preview 3 out of 24  pages

  • December 1, 2021
  • 24
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers
avatar-seller
Strategie
Minor concept & creatie




Naam Lisa Taphoorn

Studentnr 500769680
Klas CC302A

Module CC14 (Z35N)
Docent Femke Terpstra
Datum 8-11-2021

,Strategie
Lisa Taphoorn




Inleiding
In deze paper zullen verschillende onderzoeksmethoden en strategieën worden ingezet om
tot een communicatie advies te komen voor het bedrijf KPN. Met dit communicatie advies zal
het marktaandeel binnen de doelgroep 18 tot 30 jaar worden verhoogd, ook zal het
verkoopaandeel binen deze doelgroep stijgen.
Ik wil graag mijn docente Femke Terpstra willen bedanken voor het delen van haar kennis.




2

, Strategie
Lisa Taphoorn




Inhoudsopgave
1 Opdracht SMART leerdoel ............................................................................................... 4
2 Opdracht B Business Model Canvas ................................................................................ 5
3 Opdracht C Stakeholderanalyse ...................................................................................... 8
4 Opdracht D Persona ....................................................................................................... 11
5 Opdracht E Customer Journey ....................................................................................... 12
6 Opdracht F Theoretische Verdieping ............................................................................. 14
7 Opdracht G Strategisch communicatieadvies ................................................................ 21
8 Opdracht H Persoonlijke eindreflectie ............................................................................ 23
9 Bibliografie……………………………………….……………………………………………..24




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller lisataphoorn. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $8.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

59063 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$8.49  7x  sold
  • (0)
Add to cart
Added