Machine Learning (Data Mining) - Samenvatting (slides en handboek)
Full Summary of Chapters and Lecture Slides Data Science for Business
All for this textbook (25)
Written for
Tilburg University (UVT)
Premaster Strategisch Management
Strategic Management
All documents for this subject (5)
Seller
Follow
ayra1999
Reviews received
Content preview
In the sixth week of the course we will have our third tutorial.
Deadline of uploading the home work is October 7 at 17:00 h
Papa John’s International Inc.
1. Which bases of differentiation does Papa John’s International Inc. use?
Product leadership/differentiation. Their pizza’s are more fresh, ingredients are better, etc.
Moreover, they listen to the wants and needs of the customer, which is more tied to a customer
intimacy approach. The brand does not compete on price, but on quality.
Week 3: bases of differentiation:
- Product feature (simple, high quality ingredients, same menu at every store)
- Product reputation (sponsoring local sport clubs, centralized training and operation support
center)
- Consumer marketing (targeting delivery area through direct mailing and couponing)
- Distribution channels (centralized distribution hubs)
- Product customization (only sell what consumers want)
- Linkages among functions within a firm (franchises)
- Linkages external (campaigns with coca cola)
- Texting vs phone ordering (timing of introduction)
2. Which important sources of cost advantages does Papa John’s International Inc. use?
Economies of scale, lean production, low equipment costs as the commissary system ensures high-
quality products, supplier partnership (BIBP). All these factors ensure cost advantages for Papa
John’s. The most important cost advantage (as it ensures a strategic advantage, because it is
unimitatable) is the low equipment acquisition costs per holding. Moreover, encorporating this
commissary system in their supply chain, the company ensures high-quality products. Therefore, the
knife cuts both ways.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ayra1999. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.44. You're not tied to anything after your purchase.