100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MANAGER RETAIL - BRANCHE VERLAG BLOKKER - EINDCIJFER 8! $12.30
Add to cart

Other

MANAGER RETAIL - BRANCHE VERLAG BLOKKER - EINDCIJFER 8!

5 reviews
 207 views  15 purchases
  • Course
  • Institution

Voor de opleiding Manager Retail heb ik een branche werkstuk moeten maken. Dit werkstuk heb ik gemaakt bij de Blokker. Beoordeeld met een 8! Verder is de werkstuk erg uitgebreid en heel duidelijk.

Preview 4 out of 40  pages

  • December 6, 2021
  • 40
  • 2021/2022
  • Other
  • Unknown

5  reviews

review-writer-avatar

By: tsmprive • 4 weeks ago

review-writer-avatar

By: joppebosscha • 1 year ago

review-writer-avatar

By: grevelingwaldemar • 2 year ago

review-writer-avatar

By: henkdegraaf • 2 year ago

review-writer-avatar

By: gbaldew2 • 2 year ago

avatar-seller
Branche werkstuk - Blokker




1

, Branche werkstuk - Blokker




Inhoudsopgave

Inleiding ......................................................................................................................................................... 43

Hoofdstuk 1: Kennismaken met de branche ........................................................................................... 5
1.1 Inleiding ....................................................................................................................................................... 5
1.2 Beschrijving van de branche .................................................................................................................... 5
1.3 Trends, productontwikkelingen ................................................................................................................ 8
1.4 Duurzaam ondernemen ............................................................................................................................ 9

Hoofdstuk 2: Consumentenmarketing en media in de branche ........................................................ 11
2.1 Inleiding ..................................................................................................................................................... 11
2.2 Websites ................................................................................................................................................... 11
2.3 Consumentenmarketing ......................................................................................................................... 12
2.4 Social media ............................................................................................................................................. 13
2.5 Vloggers en bloggers .............................................................................................................................. 13
2.6 Mediavormen ........................................................................................................................................... 14

Hoofdstuk 3: Marketingmix van het bedrijf ........................................................................................... 15
3.1 Inleiding ..................................................................................................................................................... 15
3.2 winkelformule en concurrentie ............................................................................................................... 15
3.3 Promotie.................................................................................................................................................... 16
3.4 Presentatie huisstijl ................................................................................................................................. 17
3.5 Presentatie: winkelexterieur ................................................................................................................... 18
3.6 presentatie: Winkelinterieur ................................................................................................................... 19
3.7 Presentatie: Presentatieplan en schappenplan .................................................................................. 21
3.8 Presentatie: Presentatievormen ............................................................................................................ 22
3.9 Plaats ........................................................................................................................................................ 25
3.10 Personeel ............................................................................................................................................... 26
3.11 prijs .......................................................................................................................................................... 27
3.12 Product.................................................................................................................................................... 28

Hoofdstuk 4: Het assortiment .................................................................................................................. 29
4.1 Inleiding ..................................................................................................................................................... 29
4.2 Assortimentsopbouw............................................................................................................................... 29
4.3 Seizoenartikelen en/ of trendartikelen .................................................................................................. 30
4.4 Koopmotief en consumentengedrag ..................................................................................................... 31
4.5.1 Artikelgroep 1 ........................................................................................................................................ 32
4.5.2 artikelgroep 1 ........................................................................................................................................ 33
4.6.1 Artikelgroep 2 ........................................................................................................................................ 34
4.6.2 Artikelgroep 2 ........................................................................................................................................ 35




2

, Branche werkstuk - Blokker




Conclusie ........................................................................................................................................................ 36

Bronnen ......................................................................................................................................................... 37

Bijlage 1 ......................................................................................................................................................... 38
Slim keukenapparaat voor koffie: slimme espressomachine ............................................................................ 38

Bijlage 2 ......................................................................................................................................................... 39
Het beste slimme keukenapparaat: slimme rijstkoker ...................................................................................... 39

Bijlage 3 ......................................................................................................................................................... 40
Slimme keukenapparatuur: airfryer .................................................................................................................. 40




3

, Branche werkstuk - Blokker




Inleiding
Ik heb het bedrijf Blokker gekozen, omdat ik 3 maanden met plezier bij de Blokker stage heb
gelopen. Blokker valt onder branche huis en tuin, huishoudelijke artikelenzaken. In dit
werkstuk wordt het assortiment en de winkelformule uitgebreid omschreven. Verder ga ik me
verdiepen in de marketing en de ontwikkelingen in de branche.

Als verkoper in de winkel is het belangrijk dat je enige kennis hebt over de ontwikkelingen en
de branche. Daarnaast is het belangrijk dat je productkennis hebt, zodat je de klanten beter
kunt helpen. Je moet je als verkoper blijven ontwikkelen en op de hoogte blijven van de
ontwikkelingen in het bedrijf.




4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller HSx. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.30. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

53068 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.30  15x  sold
  • (5)
Add to cart
Added