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Media Studies: Genre
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An introduction to Genre in Media studies
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GenreDefinition: A genre is a way to define a piece of media so it fits a specific audience
3 genres of TV
Horror
Comedy
Action
Genre which comes from the French word for ‘type’ is important for both consumers and media
producers.
Consumers can make choices about media texts they wish to consume and media producers can
create a media text for a specific audience.
Subgenres
All genres contain subgenres which further define and categorise the media text. Here are some
examples
Magazines Lifestyle Music Cars
Advertisements Products Charitable Governmental
Films Action/ adventure Horror Romantic Comedy
Television Dramas Hospital Drama Crime Soap opera
Subgenre
Video games RPGS MMORPGS SOULS LIKE
Websites Blogs Video platforms Shopping sites
Newspaper Sports Culture
supplements
Music Pop Rap Dance
Radio programmes Radio drama Quiz shows Panel Discussions
Some media texts are a hybrid genre, which means they share the conventions of more than one
genre.
The bush (surreal comedy)
Intertextuality
Intertextuality happens when the conventions of one genre are alluded in another, or when a
specific cultural reference is made in a media text.
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