100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
EVM praktijk opdracht HEM3 McDonalds 7,4!! $5.40   Add to cart

Other

EVM praktijk opdracht HEM3 McDonalds 7,4!!

 57 views  3 purchases
  • Course
  • Institution

Praktijkopdracht EVM McDonalds

Preview 3 out of 19  pages

  • December 7, 2021
  • 19
  • 2020/2021
  • Other
  • Unknown
avatar-seller
EVM-praktijkopdracht
Mc Donalds

Productlancering Mc Plant




Hem3 Eindhoven
Riemer Dijkstra
27 november 2021




1

,Inhoudsopgave
Opdrachtgever McDonalds............................................................................................................................ 3
Introductie............................................................................................................................................................4
Waarden van Mc Donalds....................................................................................................................................5
Good times.......................................................................................................................................................5
Duurzaamheid en leiderschap.........................................................................................................................5
Innovatie en digital experience.......................................................................................................................5
Iedereen is welkom..........................................................................................................................................5
Vegetarisch menu.................................................................................................................................................5

Strategische evenementen............................................................................................................................. 5
Merkactivatie...................................................................................................................................................6
Marketingmix.......................................................................................................................................................7
Relatiemarketing..................................................................................................................................................8
Eventmarketingcommunicatie.............................................................................................................................8
Doelgroep.............................................................................................................................................................9

Scenariostudie............................................................................................................................................... 9
Foodtrends...........................................................................................................................................................9
value proposition model canvas.........................................................................................................................10
Scenario analyse.................................................................................................................................................10
Smart doelstellingen..........................................................................................................................................11
McDonalds App..............................................................................................................................................11
Verkoop vegan hamburger............................................................................................................................11
Bezoekersaantal restaurants.........................................................................................................................11
Social-media kanaal Instagram......................................................................................................................11
Uitbreiding doelgroep....................................................................................................................................11

Conceptuitwerking....................................................................................................................................... 12
Domeinkeuze......................................................................................................................................................13
Waarden van het evenement.............................................................................................................................14
Belevenis.............................................................................................................................................................14
Psychosociaal kader...........................................................................................................................................14

Customer journey........................................................................................................................................ 15

Effectmeting en ROI..................................................................................................................................... 16
Doelstellingen.....................................................................................................................................................16
McDonalds App..............................................................................................................................................16
Verkoop vegan hamburger............................................................................................................................16
Bezoekersaantal restaurants.........................................................................................................................16
Social-media kanaal Instagram......................................................................................................................16
Uitbreiding doelgroep....................................................................................................................................17
Effectmeting.......................................................................................................................................................17
Mc Donalds app.............................................................................................................................................17
Verkoop vegan hamburger............................................................................................................................17
Bezoekersaantal restaurant...........................................................................................................................17

2

, Social mediakanaal Instagram.......................................................................................................................17
Uitbreiding doelgroep....................................................................................................................................17
ROI......................................................................................................................................................................17
Niveau 0 doelgroep........................................................................................................................................17
Niveau 1 satisfactie........................................................................................................................................17
Niveau 2 leren................................................................................................................................................18
Niveau 3 gewenste gedrag............................................................................................................................18
Niveau 4 impact.............................................................................................................................................18

Literatuurlijst............................................................................................................................................... 18




Opdrachtgever McDonalds




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller reneerensen02. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $5.40. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67096 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$5.40  3x  sold
  • (0)
  Add to cart