Case
Uitwerking Digitale Media Content / Cijfer 9
- Course
- Institution
In dit document staat de volledige uitwerking van mijn opdracht Digitale Media content. Ik heb hiervoor een website gemaakt op WordPress en een concept gekozen.
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Creative BusinessPORTFOLIO
DIGITALE MEDIA
Naam: Maxime Kloos
Studentnummer: 500850165
Klas: GROEN M163
Module: Digitale Media
Docent: Eline van der Wal
Datum: 7 December 2020
, Porfolio Digitale Media/ Maxime Kloos
VOORWOORD
Voor u ligt het portfolio voor de module: Digitale Media: Content. Aan alle propedeuse
studenten van de studie Creative Business aan de Hogeschool van Amsterdam de taak
een goed biebonderzoek te verrichten voor een gekozen doelgroep. Op basis van dit
onderzoek wordt er een platform met speciale content opgericht.
De opdracht luidt om middels een onderzoek achter te komen wat een relevant concept
is. Waar de doelgroep in is geïnteresseerd en hierdoor op zoek gaat naar jouw identieke
platform. Als conclusie uit dit onderzoek wordt er aldus een website gemaakt door middel
van Wordpress, Hierin zullen diverse pagina’s en berichten al geplaatst worden.
Dit portfolio dient uitsluitend voor mijzelf en mijn docent Eline van der Wal.
Ik wens u veel leesplezier toe.
Maxime Kloos
Student Creative Business
Amsterdam, 7 december 2020
2
, Porfolio Digitale Media/ Maxime Kloos
INHOUD
Voorwoord..............................................................................................................................................2
Inhoud......................................................................................................................................................3
H1 Concept..............................................................................................................................................4
1.1 Beschrijving concept.......................................................................................................................................................... 4
1.2 Content behoefte & Content flow................................................................................................................................. 5
H2 Content..............................................................................................................................................6
2.1 Onderbouwing keuzes content typen......................................................................................................................... 6
2.2 Sjablonen content typen................................................................................................................................................... 7
H3 Kanaalmanagement.....................................................................................................................9
3.1 Verantwoording keuze kanalen.................................................................................................................................... 9
H4 Evaluatie........................................................................................................................................10
4.1 Doelstellingen concept & content.............................................................................................................................. 10
4.2 Kpi’s....................................................................................................................................................................................... 11
H5 Beheer.............................................................................................................................................12
5.1 Verantwoording behoud plan...................................................................................................................................... 12
5.2 Verantwoording metadata............................................................................................................................................ 12
H7 Reflectie..........................................................................................................................................17
H6 Contentplanning..........................................................................................................................19
6.1 Verantwoording content planning............................................................................................................................ 19
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