Innovation is taking a scientific discovery and giving it a use
example :
electricity through a
lightbulb makes
light →
lightbulb Ctnomas
Edison)
users
their
Asking a customer arrant
they want ,
they would
stay close to
reality ( faster horse vs car )
Functional Fixedness
Objects have a set function , normally people do not think outside
of
that
Another solution for functional fixedness
in customers :
incremental innovations too
'
me products
-
,
-
solution :
focus on outcomes or observe
direct questions
-
ask
Firms : R&D activities
-
with a purpose
→
specific new products
, Lecture 2 and patterns of innovation
types
:
Technology S-curve
maximum level
plateau all
technologies have of
-
a
performance →
represented by plateaus
at the
beginning new technologies are not
-
,
necessarily better than old ones ,
but as they
have a higher ceiling , they end up progressing
more . :
surpass old technology
= time
Technology Life Cycle
Technology Trajectories
" "
time
'
the a
technology takes
path through
Re components
'
-
use of
Recombination of components
•
Novel components
'
Adoption s curves
-
Not the same as technology S -
curves
Are about cumulative market penetration /
-
sales
-
s performance
Technology curves are about
-
improvement of technology
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