Innovation is taking a scientific discovery and giving it a use
example :
electricity through a
lightbulb makes
light →
lightbulb Ctnomas
Edison)
users
their
Asking a customer arrant
they want ,
they would
stay close to
reality ( faster horse vs car )
Functional Fixedness
Objects have a set function , normally people do not think outside
of
that
Another solution for functional fixedness
in customers :
incremental innovations too
'
me products
-
,
-
solution :
focus on outcomes or observe
direct questions
-
ask
Firms : R&D activities
-
with a purpose
→
specific new products
, Lecture 2 and patterns of innovation
types
:
Technology S-curve
maximum level
plateau all
technologies have of
-
a
performance →
represented by plateaus
at the
beginning new technologies are not
-
,
necessarily better than old ones ,
but as they
have a higher ceiling , they end up progressing
more . :
surpass old technology
= time
Technology Life Cycle
Technology Trajectories
" "
time
'
the a
technology takes
path through
Re components
'
-
use of
Recombination of components
•
Novel components
'
Adoption s curves
-
Not the same as technology S -
curves
Are about cumulative market penetration /
-
sales
-
s performance
Technology curves are about
-
improvement of technology
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marinamssantos. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.54. You're not tied to anything after your purchase.