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Werkstuk Branche en assortimentskennis Jumbo Niv4 Cijfer 9,1 $6.95
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Werkstuk Branche en assortimentskennis Jumbo Niv4 Cijfer 9,1

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Uitgebreid werkstuk over de branche en assortimentskennis van de levensmiddelenbranche. In dit werkstuk is er dieper ingegaan op de Jumbo. Zaken zoals kennismaking branche, consumentenmarketing en media, marketingmix en het assortiment komen erin voor.

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  • December 15, 2021
  • 27
  • 2021/2022
  • Other
  • Unknown

3  reviews

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By: brendasweeren154 • 2 year ago

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By: xhawa03x • 2 year ago

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By: amin1997 • 2 year ago

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Werkstuk branche en assortimentskennis

, Meltem Gezer
123981
MR18A
06-12-2021




1

, Inhoudsopgave
Inleiding blz. 2

Hoofdstuk 1 Kennismaken met de branche blz. 3
1.1 Inleiding blz. 3
1.2 Beschrijving van de branche blz. 3 en 4
1.3 Trends, productontwikkelingen blz. 5 en 6
1.4 Duurzaam ondernemen blz. 6 en 7

Hoofdstuk 2 Consumentenmarketing en media in de branche blz. 8
2.1 Inleiding blz. 8
2.2 Websites blz. 8
2.3 Consumentenmarketing blz. 8
2.4 Social media blz. 8
2.5 Vloggers en bloggers blz. 9
2.6 Mediavormen blz. 9

Hoofdstuk 3 Marketingmix van het bedrijf blz. 10
3.1 Inleiding blz. 10
3.2 Winkelformule en concurrentie blz. 10 en 11
3.3 Promotie blz. 11
3.4 Presentatie: Huisstijl blz. 11 en 12
3.5 Presentatie: Winkelexterieur blz. 12
3.6 Presentatie: Winkelinterieur blz. 13
3.7 Presentatie: Presentatieplan en schappenplan blz. 13 en 14
3.8 Presentatie: Presentatievormen blz. 14,15,16 en 17
3.9 Plaats blz. 17
3.10 Personeel blz. 18
3.11 Prijs blz. 19
3.12 Product blz. 19

Hoofdstuk 4 Het assortiment blz. 20
4.1 Inleiding blz. 20
4.2 Assortimentsopbouw blz. 20
4.3 Seizoenartikelen en/of trendartikelen blz. 20
4.4 Koopmotief en consumentengedrag blz. 20 en 21
4.5 Artikelgroep 1 blz. 21 en 22
4.6 Artikelgroep 2 blz. 22 en 23

Conclusie blz. 24
Bronvermelding blz. 24




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