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  5. Inleiding In De Bedrijfksunde 2

Summary

Complete samenvatting cursus IBK2 lesjaar 2021/2022

3 reviews
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  • Course
  • Inleiding In De Bedrijfksunde 2
  • Institution
  • Radboud Universiteit Nijmegen (RU)

Dit is een complete samenvatting van de cursus IBK2, in het lesjaar 2021/2022. Het bevat de aantekeningen van de colleges, de samenvattingen van het boek en de artikelen, de aantekeningen van de collegeclips en de kennisclips en de oefen tentamenvragen die we in de les hebben verkregen.

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Document information

  • December 15, 2021
  • 124
  • 2021/2022
  • Summary

Subjects

  • complete samenvatting

Written for

  • Radboud Universiteit Nijmegen (RU)
  • Bedrijfskunde
  • Inleiding In De Bedrijfksunde 2
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3  reviews

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By: rick33 • 2 year ago

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By: robinmvr • 2 year ago

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By: douwebloem • 2 year ago

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Inleiding in de Bedrijfskunde 2

Inhoudsopgave
Hoorcolleges .................................................................................................................................................... 4
Hoorcollege 1 ..................................................................................................................................................... 4
Hoorcollege 2 ..................................................................................................................................................... 5
Hoorcollege 3 ..................................................................................................................................................... 8
Hoorcollege 4 ................................................................................................................................................... 10
Hoorcollege 5 ................................................................................................................................................... 11
Hoorcollege 6 ................................................................................................................................................... 19
Hoorcollege 7 ................................................................................................................................................... 23
Hoorcollege 8 ................................................................................................................................................... 28
Hoorcollege 9 ................................................................................................................................................... 35
Hoorcollege 10 ................................................................................................................................................. 39
Hoorcollege 11 ................................................................................................................................................. 42
Hoorcollege 12 ................................................................................................................................................. 43
Hoorcollege 13 ................................................................................................................................................. 48
Hoorcollege 14 ................................................................................................................................................. 54
Hoorcollege 15 (gastcollege Supply Value) ..................................................................................................... 60
Hoorcollege 16 ................................................................................................................................................. 61
Hoorcollege 17 (gastcollege samen op reis) ................................................................................................... 64
Tentamen informatie ....................................................................................................................................... 64

SW: Inleiding in de Bedrijfskunde 2 ................................................................................................................ 66
Boek 1 ............................................................................................................................................................... 66
Hoofdstuk 1 (pagina 1-19) .......................................................................................................................... 66
Hoofdstuk 2 (pagina 30-54) ........................................................................................................................ 68
Hoofdstuk 3 (pagina 60-66) ........................................................................................................................ 72
Hoofdstuk 4 (p.108-146) ............................................................................................................................. 77
Hoofdstuk 9 (p. 154-194) ............................................................................................................................ 80
Boek 2 ............................................................................................................................................................... 81
Hoofdstuk 1 (p. 194-211) ............................................................................................................................ 81
Hoofdstuk 3 (p.222-250) ............................................................................................................................. 82
Hoofdstuk 5 (p. 256-274) ............................................................................................................................ 86
Hoofdstuk 6 (p.287-294) ............................................................................................................................. 88
Hoofdstuk 7 (p.319 - 340) ........................................................................................................................... 91

Artikelen ........................................................................................................................................................ 94
Artikel Parker .................................................................................................................................................... 94
Artikel Leonard-Barton ..................................................................................................................................... 95
Artikel Ammon Salter and Oliver Alexy............................................................................................................. 96
Artikel Friedman ............................................................................................................................................... 97



1

,Kennisclips ..................................................................................................................................................... 98
Kennisclip 1 Open vragen ................................................................................................................................. 98
Kennisclip 2 Concurrentievoordeel startups ..................................................................................................... 98
Kennisclip 3 Businessmodel .............................................................................................................................. 98
Kennisclip 4 Rol van visie .................................................................................................................................. 98
Kennisclip 5 Externe analyse............................................................................................................................. 98
Kennisclip 6 Scenario analyse ........................................................................................................................... 99
Kennisclip 7 Individualisering ........................................................................................................................... 99
Kennisclip 8 Customer Value .......................................................................................................................... 100
Kennisclip 9 Service met een glimlach ............................................................................................................ 100
Kennisclip 10 Net promotor ............................................................................................................................ 101
Kennisclip 11 B2B marketing .......................................................................................................................... 101
Kennisclip 12 Product Adopter Categorie ....................................................................................................... 102
Kennisclip 13 Core rigidities ............................................................................................................................ 102
Kennisclip 14 Waardeketen ............................................................................................................................ 102
Kennisclip 15 Innovatie platform .................................................................................................................... 103
Kennisclip 16 Stakeholders ............................................................................................................................. 103
Kennisclip 17 Merkbewustzijn ........................................................................................................................ 104

Collegeclips .................................................................................................................................................. 105
Collegeclip 1 Missie vergelijken ...................................................................................................................... 105
Collegeclip 2 Segmentatie .............................................................................................................................. 105
Collegeclip 3 Doelgroepstrategieën ................................................................................................................ 105
Collegeclip 4 Basis van marketing .................................................................................................................. 105
Collegeclip 5 Onttastbaarhied van diensten ................................................................................................... 106
Collegeclip 6 Co-creatie .................................................................................................................................. 106
Collegeclip 7 Definitie consumentengedrag ................................................................................................... 106
Collegeclip 8 Rol van betrokkenheid ............................................................................................................... 107
Collegeclip 9 Het koopcentrum/DMU ............................................................................................................. 108
Collegeclip 10 Inkadering van variatie............................................................................................................ 108
Collegeclip 11 Evaluatie van alternatieven ..................................................................................................... 108
Collegeclip 12 Attitude ................................................................................................................................... 109
Collegeclip 13 Referentiegroepen ................................................................................................................... 109
Collegeclip 14 Opinieleiders ............................................................................................................................ 110
Collegeclip 15 Sociale klasse ........................................................................................................................... 110
Collegeclip 16 Customer journey .................................................................................................................... 110
Collegeclip 17 Productinteractie ..................................................................................................................... 110
Collegeclip 18 Portfoliobenadering en BCG matrix......................................................................................... 111
Collegeclip 19 BCG matrix .............................................................................................................................. 111



2

, Collegeclip 20 PLC ........................................................................................................................................... 111
Collegeclip 21 Merk ........................................................................................................................................ 112
Collegeclip 22 Rol van een merk ..................................................................................................................... 112
Collegeclip 23 Merkassociaties ....................................................................................................................... 112
Collegeclip 24 Positionering ........................................................................................................................... 113
Collegeclip 25 Hoe maak je een perceptuele kaart? ....................................................................................... 113
Collegeclip 26 Onderscheidende positionering ............................................................................................... 113
Collegeclip 27 Positionering supermarkten .................................................................................................... 114

Voorbeeld tentamenvragen ......................................................................................................................... 115




3

, Hoorcolleges
Hoorcollege 1
Drie sturingsrollen:
o Leider
o Manager
o Ondernemer

Ze hebben elk een andere vorm van sturing:
- Leider
o Charisma
o Karakter + stijl/gedrag + situatie
- Manager
o Effectieve executive
o Problemen oplossen, besluiten nemen en routines verbeteren, geen grote
veranderingen in een keer, maar stapsgewijs.
- Ondernemer
o Mogelijkheden en kansen
o Persoonlijke interpretatie van de wereld
o Sociale bevestiging




4

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