Summary
Samenvatting/Notities PPTS Bedrijfscommunicatie
- Course
- Institution
Dit is een samenvatting van de PPTs van Bedrijfscommunicatie met notities erbij geschreven
[Show more]
Seller
Follow
studentkulbecom
Reviews received
Content preview
BedrijfscommunicatieTable of Contents
Wat is bedrijfscommunicatie? ................................................................................................ 5
Bedrijfscommunicatie in hedendaagse organisaties ............................................................... 5
Reikwijdte en definities ............................................................................................................................. 5
Trends in bedrijfscommunicatie................................................................................................................ 6
Bedrijfscommunicatie in hedendaagse organisaties ................................................................................ 6
Overlapping tussen marketing en PR/Bedrijfscommunicatie ................................................................... 7
Geïntegreerde communicatie ................................................................................................................... 7
Definities en dimensies van bedrijfscommunicatie ................................................................. 8
Artikel: Hutton J.G. (1999) ........................................................................................................................ 8
Drie dimensies (interest, initiative en image) en 6 vormen. ................................................................... 10
Dimensies van PR .................................................................................................................................... 12
Stakeholdermanagement .................................................................................................... 12
Stakeholdermodel ................................................................................................................................... 12
Soorten stakes ........................................................................................................................................ 12
Soorten stakeholder groepen ................................................................................................................. 13
Stakeholdercommunicatie ...................................................................................................................... 13
Power-interest-matrix............................................................................................................................. 13
Modellen van stakeholdercommunicatie ............................................................................................... 14
Corporate identity en corporate reputation ......................................................................... 14
Bedrijfscommunicatie ............................................................................................................................. 14
Identiteit, imago en reputatie................................................................................................................. 14
Factoren van identiteit ....................................................................................................................................... 15
Identiteit en Imago ............................................................................................................................................. 17
Reputatie ............................................................................................................................................................ 17
Corporate branding ................................................................................................................................ 17
Alignment ........................................................................................................................................................... 18
Artikel: Mariconda & Lurati (2015) ......................................................................................................... 19
Algemene introductie tot het domein van interne communicatie.......................................... 21
Definiëren van interne communicatie .................................................................................................... 21
Doel van interne communicatie .............................................................................................................. 21
Belang van interne communicatie .......................................................................................................... 21
1
, Rolverdeling ............................................................................................................................................ 22
Communicatiestromen ........................................................................................................................... 22
Soorten informatie .................................................................................................................................. 23
Communicatiemiddelen .......................................................................................................................... 23
Artikel: White C., Vanc A. Stafford G. (2010) .......................................................................................... 24
Doel van het onderzoek: .................................................................................................................................... 24
Literatuurstudie ................................................................................................................................................. 24
Methode ............................................................................................................................................................ 25
Resultaten .......................................................................................................................................................... 25
Artikel: Robertson F. (2009) .................................................................................................................... 26
Maslow Matrix ................................................................................................................................................... 26
The change curve ............................................................................................................................................... 27
Management theories X, Y en Z ......................................................................................................................... 28
Interne Communicatie Audit ................................................................................................ 30
Introductie .............................................................................................................................................. 30
Belang voor een communicatiemedewerker .......................................................................................... 30
Overzicht ................................................................................................................................................. 30
Artikel: Flanagan J.C. (1954) ................................................................................................................... 30
Critical Incident Technique................................................................................................................................. 30
Artikel Downs C.W. & Hazen M.D. (1977) .............................................................................................. 33
Communication Satisfaction Questionnaire ...................................................................................................... 33
Artikel: Zwijze-Koning K. & De Jong M. (2007) ....................................................................................... 36
Waarde van deze methoden .............................................................................................................................. 36
Discussie ............................................................................................................................................................. 39
Conclusie ............................................................................................................................................................ 39
Omgaan met geruchten op de werkvloer ............................................................................. 39
Artikel: DiFonzo N. & Bordia P. (2000) .................................................................................................... 39
Geruchten .......................................................................................................................................................... 39
Artikel: Aertsen T. & Gelders D. (2011) ................................................................................................... 42
Geruchten .......................................................................................................................................................... 42
Artikel: Sussman L. (2008) ...................................................................................................................... 44
Gevoelige bedrijfscommunicatie ....................................................................................................................... 44
Crisiscommunicatietheorieën ............................................................................................... 47
Introductie .............................................................................................................................................. 47
Levenscyclus van een crisis ..................................................................................................................... 48
Artikel: Benoit W.L. (1997)...................................................................................................................... 49
Image Repair Theory .......................................................................................................................................... 49
Artikel: Coombs W.T. (2007) ................................................................................................................... 51
Situational Crisis Communication Theory .......................................................................................................... 51
2
,Actueel onderzoek naar crisiscommunicatie ......................................................................... 55
Artikel: Claeys A.-S. & Cauberghe V. & Pandelaere M. (2016) & Fennis B.M. & Stroebe W. (2014) ...... 55
Belang van timing ............................................................................................................................................... 55
Commodity theory ............................................................................................................................................. 56
Rol van de voorgaande reputatie ....................................................................................................................... 58
Modererende rol van pre-crisisreputatie........................................................................................................... 58
Artikel: De Waele A. & Claeys A.-S. & Cauberghe, V. & Fannes, G. (2018) ............................................. 62
Het belang van non-verbale communicatie ....................................................................................................... 62
Conclusie ............................................................................................................................................................ 66
Crisiscommunicatieplan ....................................................................................................... 66
Het communicatieplan............................................................................................................................ 66
Waarom een communicatieplan? .......................................................................................................... 67
Verschillende niveaus.............................................................................................................. 67
7 stappen van een communicatieplan .................................................................................................... 67
Formuleren van de doelstelling ......................................................................................................................... 67
Analyseren van de uitgangssituatie/context ...................................................................................................... 68
De doelgroepanalyse.......................................................................................................................................... 69
De boodschappen formuleren ........................................................................................................................... 69
Plannen en organiseren ..................................................................................................................................... 70
Rapporteren en bijsturen ................................................................................................................................... 70
Evaluatie en debriefing ...................................................................................................................................... 70
Het crisiscommunicatieplan.................................................................................................................... 70
Introductie ......................................................................................................................................................... 70
De waarde van een crisismanagementplan (CMP) ............................................................................................ 71
Voornaamste voordelen .................................................................................................................................... 71
Componenten van een CMP .............................................................................................................................. 71
Crisis appendix ........................................................................................................................................ 73
Een CMP alleen is niet genoeg ................................................................................................................ 73
Interne communicatie in tijden van crisis en conflict ............................................................. 74
Hoe communiceren bedrijven intern bij een crisis? ................................................................................ 74
Interne communicatie AA meteen na de aanslagen van 9/11 ............................................................... 77
Het herstellen van de moraal bij AA na de aanslagen van 9/11 ............................................................ 80
Sociale media en bedrijfscommunicatie ............................................................................... 83
Wat is de meerwaarde?.......................................................................................................................... 83
Wat zijn de risico’s? ................................................................................................................................ 87
Sociale media in handen van de werknemer: Opportuniteit of risico? ................................................... 89
Het opstellen van concrete socialemediarichtlijnen ............................................................................... 91
Corporate Social Responsibility ............................................................................................ 91
Dimensies en gradaties van CSR ............................................................................................................. 94
3
, Dimensies van effectieve CSR-communicatie ......................................................................................... 98
Het halo-effect van CSR ........................................................................................................................ 100
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller studentkulbecom. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.96. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now