Operations management summary H2 process strategy and analysis
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Tilburg University (UVT)
Bedrijfseconomie
Operations Management (325072B6)
All documents for this subject (12)
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Chapter 1
Pure products output tangible
Mixture product/service tangible/intangible
Pure services output intangible
Relationships
Operations understanding of capabilities development new product ideas
operations.
Operations understanding of capabilities marketing market requirements
operations.
Model applied to Pret a manger:
Input resources … served/ satisfied customers
Transformed resources
Ingredients
Packaging
Customers
Transforming resources
Equipment
Fittings
Staff
outputs are products/services that add value for the customer
Operations management = activity of managing the resources which are devoted to the
production and delivery of products and services.
Analysis on 3 levels:
Level of supply network between operations
Level of operation between processes
Level of process between resources
4V-model
Low Volume high
High Variety low
High Variation demand low
High Visibility low
Volume
Low High
Less systemization Specialization
High unit costs capital intensive
Variety
High Low
Flexible well defined
Complex routine/ standardized
,Variation in demand
High Low
Anticipation stable
Changing capacity predictable
Visibility
High Low
Customer contact high staff utilization
Short waiting tolerance time between production and consumption
Quality = conformance with which the product or service is produced
External benefit avoids customer complaints
Internal benefit prevents errors, saving costs
Speed
External = time between customer asking and getting a product
Internal = reduces need to manage transformed resources as they pass through the
operation
Dependability
External = enhances product/service in the market
Internal = prevents late delivery, prevents disruption
Order qualifier = klant kiest jou op je kwaliteiten
Order winner = waarom de klant jou uiteindelijk kiest boven andere producten/services
Operations resources are a sustainable competitive advantage when:
Valuable
Rare
Difficult to imitate
Difficult to substitute
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