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Samenvatting Toegepaste Organisatiekunde, ISBN: 9789001738495 Bedrijfskunde: hoofdstuk 4 strategische situatieanalyse
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Hoofdstuk 4: Strategische situatieanalyseToegepaste organisatiekunde
Peter thuis
8e druk
ISBN: 978-90-01-73849-5
, 2 Hoofdstuk 4: Strategische situatieanalyse
Inhoudsopgave
4.1 doelstellingen .................................................................................................................................... 4
4.1.2 Hiërarchie van doelen ................................................................................................................ 4
Doelstellingen als basis voor de strategie ....................................................................................... 4
Het hoogste strategisch doel: de missie van een onderneming ..................................................... 4
De strategische doelen van een onderneming................................................................................ 4
4.1.2 Strategische plannen en tactiek ................................................................................................. 4
De strategische plannen en tactische doelen van een onderneming ............................................. 4
Doelen en plannen op papier .......................................................................................................... 4
Overzicht hiërarchie van doelen en plannen .................................................................................. 4
Het verschil tussen strategie en tactiek .......................................................................................... 5
Strategiecomponenten.................................................................................................................... 5
4.1.3 Voorspellen en de raming bij ongewijzigd beleid ...................................................................... 5
4.2 Het formele planningsproces van strategieverandering ................................................................... 5
4.3 Omgevingsanalyse ............................................................................................................................. 5
4.3.1 Analyse van de algemene organisatieomgeving ........................................................................ 5
De ‘what business are we in?’ - benadering van de omgeving ....................................................... 6
De transactionele en contextuele omgeving................................................................................... 6
De omgeving opgedeeld in lagen .................................................................................................... 6
Het prestatieprisma......................................................................................................................... 7
4.3.2 Analyse van de indirecte omgeving............................................................................................ 7
De STEP-analyse .............................................................................................................................. 7
De scenariomethode ....................................................................................................................... 7
4.3.3 Analyse van de directe omgeving............................................................................................... 8
Analyse van de concurrentie in de bedrijfstak in het algemeen ..................................................... 8
Het vijfkrachtenmodel van Porter ................................................................................................... 8
Strategische groepen..................................................................................................................... 10
Marktonderzoek ............................................................................................................................ 10
Kritiek op omgevings- en marktanalyse ........................................................................................ 11
De Net Promoter Score ................................................................................................................. 11
4.4 Analyse van de interne organisatie ................................................................................................. 12
4.4.1 Analyse van de individuele producten ..................................................................................... 12
4.4.2 Analyse van het totale productenpakket ................................................................................. 12
BCG-matrix .................................................................................................................................... 12
4.4.3 Vergelijking van de eigen interne organisatie met meet- en ijkpunten................................... 13
4.4.4. Analyse van de waardeketen (value chain) ............................................................................. 14
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