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Pursuing and Realising Entrepreneurial Projects (PREP) - Tutorials, paper and book summary (ELS-66700) $3.21   Add to cart
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Pursuing and Realising Entrepreneurial Projects (PREP) - Tutorials, paper and book summary (ELS-66700)
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  • Course
  • Pursuing and Realising Entrepreneurial Projects (ELS66700)
  • Institution
  • Wageningen University (WUR)

Summary of the tutorials for the course ELS66700, Pursuing and Realising Entrepreneurial Projects (PREP). This is part of the MSc track entrepreneurship (e-track). It contains the most valuable and interesting insights from each tutorial (tutorial 1a: golden circle and business model canvas. Tutori...

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Document information

  • December 24, 2021
  • 11
  • 2020/2021
  • Summary

Subjects

  • mme
  • els
  • prep
  • yvette baggen
  • baggen
  • doorneweert
  • bart doorneweer
  • bart doorneweert
  • miro
  • entrepreneurship
  • entrepreneurial
  • els 66700
  • els66700
  • prep report
  • group assignment
  • presentation
  • journey
  • individual
  • wur

Written for

  • Wageningen University (WUR)
  • Management, Economics And Consumer Studies
  • Pursuing and Realising Entrepreneurial Projects (ELS66700)
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PREP – ELS-67700
Osterwalder & Pigneur: BMC (business model canvas)
Business Model Canvas: describes the rationale of how an organization creates, delivers, and
captures value.
9 building blocks:
1) customer segments (CS): the different groups of people or organizations an enterprise
aims to reach and serve.
2) value propositions (VP): the bundle of products and services that create value for a
specific customer segment.
3) channels (CH): how a company communicates with and reaches its customer segments to
deliver a value proposition.
4) customer relationships (CR): the types of relationships a company establishes with specific
customer segments.
5) revenue streams (R$): the cash a company generates from each customer segment.
6) key resources (KR): the most important assets required to make a business model work.
7) key activities (KA): the most important things a company must do to make its business
model work.
8) key partnerships (KP): the network of suppliers and partners that make the business
model work.
9) cost structure (C$): all costs incurred to operate a business model.




1) value




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