Summary
Samenvatting colleges S&O
- Course
- Institution
Samenvatting colleges S&O
[Show more]
Seller
Follow
audecloetens
Reviews received
Content preview
Strategie en ondernemerschapLes 1 What is strategy?
DEF “The determination of long-run goals and objectives of an
enterprise and the adoption of courses of action and the allocation of
resources necessary for carrying out these goals”
Successful 1. Clear and consistent long-term goals
strategy 2. Good understanding of the competitive environment
3. Building and using the resources and capabilities to achieve the
goals, to develop a competitive advantage
4. Effective implementation
Strategic fit between goals, environment, resources and capabilities,
and implementation
1. Clear and consistent long-term goals
WAT Long term performance of companies, maximize value creation
Determinante 1. Sales growth: meer verkopen door prijzen te laten stijgen
n van waarde
creatie 2. Sales margin: winstmarge
3. Capital turnover
EXAMPLES IBM
Veel concurrentie dus het was moeilijk om een differentiatievoordeel
te halen door te investeren in andere producten is het hen wel
gelukt om zich te onderscheiden
McDonald’s
Focus op sales growth en capital turnover: ze zijn groot en zitten in
een concurrentiele industrie dus als ze de prijzen laten stijgen dan
daalt de omzet = prijsgevoelig dus gedwongen om wel meer te
verkopen
2. Good understanding of the competitive environment
WAT Good understanding of all the (potentially) important
determinants of industry profitability (average profitability of
firms active in the industry)
Positive as well as negative determinants
Use of frameworks to determine industry structure and
profitability
PEST (macro environmental: political, environmental, social,
technological )
Porter 5 forces
, PORTER SUPPLIER POWER
THREAT OF ENTRY INDUSTRY RIVALRY SUBSTITUTES
BUYER POWER
19
Vertrekpunt onderneming
1. Industry rivalry is er concurrentie binnen dezelfde industrie?
2. Threat of entry = toetredingsmogelijkheden: hoe makkelijker
hoe aantrekkelijker
3. Supplier power = macht leveranciers, zijn er toeleveranciers?
Hoe groot is de onderhandelingsmacht? Hoe groter hoe
beter
4. Buyer power = macht van de consumenten hoe meer macht
de consumenten hebben hoe minder aantrekkelijk
5. Sustitutes = andere diensten/ producten die dezelfde
behoeften bevredigen
Bv. auto/ trein
Factoren bepalen hoe attractief de onderneming is
Industry Exhaustive overview of factors affecting industry profitability
analyses
ROE Return on equity, measure for profitability of a firm, net income/
shareholders equity
EXAMPLES Tabak markt
1. Rivaliteit?
2. Toetreding?
3. Macht leveranciers?
4. Macht consumenten? Beperkte macht want verslaving
5. Substituten?
Airlines
1. Rivaliteit? Weinig mogelijkheid om te differentiëren =
homogeen product, er wordt enkel naar de prijs gekeken =
nadelig want zo winstmarge laag
2. Toetreding?
3. Macht leveranciers? Grote macht want maar 2 spelers
gedwongen om bij hun een vliegtuig aan te kopen of bv. de
luchthavens hebben ook veel macht = regionaal monopolie
want ze kiezen de routes en kunnen hogere prijzen vragen
4. Macht consumenten? Perfect overzicht van de markt (bv.
skyscanner), makkelijke overschakeling naar andere
maatschappij, lage onderhandelingsmarkt
5. Substituten
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller audecloetens. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.06. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80467 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now