STEEPLE is a framework that is useful in examining a firm’s external environment. Building on SWOT analysis studied in the previous section, STEEPLE is used to better recognise and understand the opportunities and threats facing a business. STEEPLE is an acronym designed to prevent analysts from ...
STEEPLE is a framework that is useful in examining a firm’s external environment. Building on SWOT
analysis studied in the previous section, STEEPLE is used to better recognise and understand the
opportunities and threats facing a business. STEEPLE is an acronym designed to prevent analysts from
leaving out important factors when evaluating the external environment. The letters stand for the
following:
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