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Summary bedrijfsprocessen
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Volledige samenvatting. Behaalde 20/20 (was zelf verbaasd ;) )
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SAMENVATTINGQuentin Thenet
2020-2021
BEDRIJFSPROCESSEN
Graduaat Marketing en communicatiesupport
,Inhoud
1 Inleiding tot bedrijfsorganisaties.........................................................................................................3
1.1 Wat is een organisatie..................................................................................................................3
2 Bedrijfsvoering, niet zo eenvoudig......................................................................................................4
2.1 Vertrouwen als grondregel...........................................................................................................4
2.1.1 Bundel van relationele contracten.........................................................................................4
2.2 Stakeholders vs stockholders........................................................................................................4
3 Missie, visie, waarden en doelstellingen.............................................................................................6
3.1 Als drijvende krachten van een organisatie..................................................................................6
3.1.1 Visie.......................................................................................................................................6
3.1.2 Missie.....................................................................................................................................6
3.1.3 Bedrijfscultuur.......................................................................................................................7
3.2 Ondernemingswaarden................................................................................................................8
4 Bedrijfsprocessen................................................................................................................................9
4.1 Wat is een proces ?.......................................................................................................................9
4.2 Procesmanagement......................................................................................................................9
4.3 Marketing als managementproces...............................................................................................9
4.3.1 Het marketingproces (ASTI).................................................................................................10
5 Performantie efficiëntie en effectiviteit.............................................................................................11
5.1 Managementstijl klassieke benadering.......................................................................................11
5.1.1 Scientific management........................................................................................................11
5.1.2 Bureaucratie........................................................................................................................12
5.2 Hedendaagse benadering...........................................................................................................13
5.2.1 De systeembenadering........................................................................................................13
5.2.2 De contingentiebenadering.................................................................................................14
5.3 Performance management en governance................................................................................14
5.3.1 Het belang van resultaten....................................................................................................14
5.3.2 Het belang van governance.................................................................................................15
6 Inleiding tot management en organisaties........................................................................................16
6.1 Wat zijn managers?....................................................................................................................16
6.1.1 Wat zijn lagere managers....................................................................................................16
6.1.2 Wat zijn midden managers..................................................................................................16
6.1.3 Wat zijn hogere topmanagers..............................................................................................16
6.2 Nuancering.................................................................................................................................16
6.3 Organisatie niveaus....................................................................................................................16
, 6.4 Wat is management....................................................................................................................17
6.5 Wat doet de manager.................................................................................................................17
6.5.1 Managementfuncties en processen.....................................................................................17
6.5.2 Managementrollen..............................................................................................................18
6.5.3 Managementvaardigheden..................................................................................................19
6.6 De veranderende wereld van management...............................................................................20
6.6.1 Management 2.0..................................................................................................................20
6.7 Strategisch management............................................................................................................21
6.7.1 Het belang van strategisch management............................................................................21
6.7.2 Wat is strategisch management..........................................................................................21
6.7.3 Het strategisch managementproces....................................................................................21
7 Maatschappelijk verantwoord ondernemen.....................................................................................23
7.1 Wat is MVO.................................................................................................................................23
7.2 Duurzame ontwikkeling..............................................................................................................23
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