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Samenvatting Marketingcommunicatie (1MEB)
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Samenvatting van alle lessen en powerpoints van Kristin Fauconnier
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Marketingcommunicatie Samenvatting 1MEBLes 1
Vier P’s naar 4 C’s
Product → Customer Value
Welke eigenschappen heeft het product?
Behoeften van de consument?
Hoe oplossing bieden voor behoefte?
Adidas maakt schoenen die bestendig zijn tegen bier en braaksel voor
Oktoberfest.
Price → Cost
Welke prijs geef je het product?
Wat zijn naast de prijs bijkomende kosten?
Bij Gillette scheermesjes moet je om de zoveel tijd het mesje vervangen.
Place → Convenience
Waar ga je je product verkopen?
De klant wil gebruiksgemak.
Het aanbod is groot en tijd is kostbaar.
Coolblue (onder andere) levert de dag na bestelling als je besteld voor 23h59.
Promotie → Communication
Hoe ga je je product promoten?
De consument wil inspraak. Interactie is belangrijk.
De consumenten moeten genoeg info vinden (liefst online) en
makkelijk contact kunnen zoeken.
Bol.com heeft een chatbot die je 24 uur per dag kan bereiken.
Lothian de Beer
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