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Summary EU Media Policy
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Summary of EU Media Policy that contains information from the slides and my own notes. It includes both guest lectures.
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Summary EU Media Policy30 September – Class 1 ........................................................................................................................... 6
7 October – Class 2 .................................................................................................................................. 6
The European integration ................................................................................................................... 6
Enlargement of the European Union............................................................................................... 7
European institutions .......................................................................................................................... 7
European Council ............................................................................................................................ 8
European Commission..................................................................................................................... 8
Council of the European Union ....................................................................................................... 9
European Parliament ..................................................................................................................... 10
Court of Justice of the European Union ........................................................................................ 10
Committee of Regions ................................................................................................................... 11
Economic and Social Committee ................................................................................................... 11
European Ombudsman.................................................................................................................. 11
Power struggle between European Union institutions, Court, and member states ..................... 12
European decision-making ................................................................................................................ 12
Key principles in European media policymaking ........................................................................... 12
Categorisation of competences..................................................................................................... 13
Primary and secondary European Union law ................................................................................ 13
European Policy Cycle.................................................................................................................... 13
European Union legislative procedures ........................................................................................ 14
14 October – Class 3 .............................................................................................................................. 15
The big paradigmatic shifts ............................................................................................................... 15
Phase 1: Media within frontiers .................................................................................................... 15
Phase 2: Media without frontiers.................................................................................................. 15
From discourse to action ............................................................................................................... 16
1986 as a turning point.................................................................................................................. 17
Television Without Frontiers (1989) ................................................................................................. 17
Four phases ................................................................................................................................... 17
Core principles ............................................................................................................................... 19
Content investment quota ............................................................................................................ 20
Chronology of media ..................................................................................................................... 20
Right of reply ................................................................................................................................. 20
Protection of minors...................................................................................................................... 20
Harmonizing advertising rules ....................................................................................................... 21
,21 October – Class 4 .............................................................................................................................. 21
Television Without Frontiers (1989) ................................................................................................. 21
What’s the result? ......................................................................................................................... 21
Economic impact ........................................................................................................................... 22
What’s in it for public interest? ..................................................................................................... 23
Television Without Frontiers Reviewed (1997) ................................................................................. 24
Media within, without and beyond frontiers .................................................................................... 25
Audio-visual Media Services Directive (2007) ................................................................................... 25
What changed?.............................................................................................................................. 26
Two-tier approach ......................................................................................................................... 27
Country of origin principle............................................................................................................. 27
Transparency obligations .............................................................................................................. 27
Rights of receiving country ............................................................................................................ 27
Protection of consumers ............................................................................................................... 28
Cultural diversity ........................................................................................................................... 28
Protection of minors...................................................................................................................... 28
Universality .................................................................................................................................... 28
4 November – Class 5 ............................................................................................................................ 28
Audio-visual Media Services Directive Reviewed (2018) .................................................................. 28
Context .......................................................................................................................................... 28
Discussions .................................................................................................................................... 29
AVMSD Review steps..................................................................................................................... 30
What’s new.................................................................................................................................... 30
Evaluating AVMSD ......................................................................................................................... 33
Content creation support .................................................................................................................. 33
18 November – Class 6 (guest lecture Jan Loisen) ................................................................................ 36
Cultural diversity ............................................................................................................................... 36
Interests......................................................................................................................................... 37
Cultural diversity and trade ............................................................................................................... 37
Cultural diversity: a dialogue of the deaf? ........................................................................................ 38
GATT and GATS .............................................................................................................................. 38
UNESCO ......................................................................................................................................... 39
Interinstitutional dialectics................................................................................................................ 39
Conclusion ......................................................................................................................................... 40
25 November – Class 7 .......................................................................................................................... 40
Content creation support .................................................................................................................. 40
, Main strengths and weaknesses of the European film sector ...................................................... 40
Reasons for EU intervention in film............................................................................................... 41
Policy toolkit for film support ........................................................................................................ 41
Rationale for EU intervention........................................................................................................ 41
EU support schemes ...................................................................................................................... 42
Eurimages .......................................................................................................................................... 42
How does it work........................................................................................................................... 43
Results ........................................................................................................................................... 44
MEDIA ................................................................................................................................................ 44
Instruments ................................................................................................................................... 45
Actions added over the years ........................................................................................................ 46
Creative Europe ................................................................................................................................. 46
Key objectives ................................................................................................................................ 47
What they do ................................................................................................................................. 47
New programme ........................................................................................................................... 47
What is different? .......................................................................................................................... 48
MEDIA evaluation .............................................................................................................................. 49
In conclusion...................................................................................................................................... 49
Trends and current challenges .......................................................................................................... 50
Wrap-up............................................................................................................................................. 51
2 December – Class 8 ............................................................................................................................ 51
Competition policy ............................................................................................................................ 51
What is competition? ........................................................................................................................ 52
What is competition policy? .............................................................................................................. 53
Merger regulation ............................................................................................................................. 54
Most important rules .................................................................................................................... 54
Interesting cases ............................................................................................................................ 55
Pluralism ........................................................................................................................................ 55
Anti-trust regulation .......................................................................................................................... 55
Rules .............................................................................................................................................. 55
Interesting cases ............................................................................................................................ 56
What about platforms? ................................................................................................................. 57
State aid regulation ........................................................................................................................... 57
Exceptions ..................................................................................................................................... 58
The Amsterdam Protocol .............................................................................................................. 58
Broadcasting Communication ....................................................................................................... 58
, Dealing with complaints ................................................................................................................ 59
The public interest ......................................................................................................................... 60
9 December – Class 9 ............................................................................................................................ 60
The Digital Single Market .................................................................................................................. 60
The road to a digital agenda .............................................................................................................. 61
Bangemann Report........................................................................................................................ 62
E-Europe/Lisbon Summit ............................................................................................................... 62
E-commerce directive.................................................................................................................... 62
Regulatory framework for electronic communications ................................................................ 63
I2010 .............................................................................................................................................. 64
Digital Agenda ............................................................................................................................... 64
Green Papers ................................................................................................................................. 64
Digital Single Market ......................................................................................................................... 65
Objectives and framework ............................................................................................................ 65
Initiatives ....................................................................................................................................... 66
Revision of the AVMSD .................................................................................................................. 67
Revision of the Electronic Communication Package ..................................................................... 67
Update GDPR and e-privacy regulation......................................................................................... 68
Harmonizing copyright .................................................................................................................. 68
Broadband and 5G target setting .................................................................................................. 69
Some critical remarks .................................................................................................................... 69
16 December – Class 10 (guest lecture Ine van Zeeland) ..................................................................... 69
Personal data protection ................................................................................................................... 69
Privacy versus personal data ......................................................................................................... 70
General Data Protection Regulation (GDPR) ..................................................................................... 70
Comparison of GDPR and EU Charter on Fundamental Rights ..................................................... 72
Why measure user behaviour? ......................................................................................................... 72
Online advertising: the case of Amazon ........................................................................................ 72
How to ask for consent...................................................................................................................... 72
e-Privacy Regulation .......................................................................................................................... 73
The bigger picture: data policies in the European Union .................................................................. 73
Digital Single Market ..................................................................................................................... 73
Digital Markets Act ........................................................................................................................ 74
Digital Services Act ........................................................................................................................ 74
16 December – Class 10 ........................................................................................................................ 75
The Digital Single Market: recap ....................................................................................................... 75
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