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Samenvatting Wat is marketing? $3.20
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Samenvatting Wat is marketing?

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Omschrijving van marketing

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  • January 8, 2022
  • 2
  • 2020/2021
  • Summary
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Wat wordt verstaan onder marketing?

De verzameling van ondernemingsactiviteiten die gericht is op het voldoen aan de wensen van de
gekozen groep afnemers (doelgroep)



Drie punten staan centraal

 Wat is je markt?
 Wat wil je markt?
 Hoe wil die markt het?



Concurrentiepositie

 Product
 Plaats
 Promotie
 Prijs
 Personeel
 Presentie



Levenscyclus van het product

 Introductie
 Groei
 Rijpheid
 Verzadiging
 Verval



Totaalkosten ongekeurd product = grondstofkosten + directe loonkosten + afschrijving per product +
overige machinekosten per product + 25% op directe loonkosten



Machinekosten = afschrijvingskosten per product + overige machinekosten per product



Afschrijvingskosten per jaar= totaalwaarde machine – restwaarde machine / levensuur

Afschrijvingskosten per uur = afschrijvingskosten per jaar / draaiuren machine

Afschrijvingskosten per product = afschrijvingskosten per uur/ aantal gemaakte producten per uur.



Overige machinekosten per uur = overige machinekosten per jaar/ draaiuren per jaar

Overige machine kosten per product = overige machine kosten per uur/ aantal producten gemaakt
per uur

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