Summary
Samenvatting Wat is marketing?
- Course
- Institution
Omschrijving van marketing
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denniszwegers16
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Wat wordt verstaan onder marketing?De verzameling van ondernemingsactiviteiten die gericht is op het voldoen aan de wensen van de
gekozen groep afnemers (doelgroep)
Drie punten staan centraal
Wat is je markt?
Wat wil je markt?
Hoe wil die markt het?
Concurrentiepositie
Product
Plaats
Promotie
Prijs
Personeel
Presentie
Levenscyclus van het product
Introductie
Groei
Rijpheid
Verzadiging
Verval
Totaalkosten ongekeurd product = grondstofkosten + directe loonkosten + afschrijving per product +
overige machinekosten per product + 25% op directe loonkosten
Machinekosten = afschrijvingskosten per product + overige machinekosten per product
Afschrijvingskosten per jaar= totaalwaarde machine – restwaarde machine / levensuur
Afschrijvingskosten per uur = afschrijvingskosten per jaar / draaiuren machine
Afschrijvingskosten per product = afschrijvingskosten per uur/ aantal gemaakte producten per uur.
Overige machinekosten per uur = overige machinekosten per jaar/ draaiuren per jaar
Overige machine kosten per product = overige machine kosten per uur/ aantal producten gemaakt
per uur
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