Persuasive Campaign for Online Education
University of Arizona Global Campus
COMM 223: Persuasion in Communication
Online Education
Introduction
Online education is the way of the future. There are so many advantages to online
education that it is tough to know where to begin. If I were to create a campaign
for online education, I would draw on my own personal experience as well as that
of others who, like me, were unsure about continuing their education was thought
to be impossible, but thanks to online education, it is now a reality. The lack of
understanding of how online education operates has many people hesitant to enroll
in online education because they do not understand how it works. I believe that
ensuring that everyone is informed is important. Having a better understanding of
how the process works will alleviate many worries and encourage more people to
register. The outcome of a persuasive attempt is heavily influenced by a person's
knowledge of the subject (Magee, 2014). Some benefits will be more essential to
some people than others, and it is critical that everyone understands how simple it
is to make it a reality. From my own personal experience, I value the convenience
, and flexibility of online education, as well as the choice of programs and courses,
lower costs, a suitable learning environment for my personality type, and more
engagement with peers and professors. The United States and the rest of the globe
are witnessing a historic shift in how kids learn, teachers teach, and schools and
educational systems are organized (Chubb & Moe, 2012).
Persuasive Campaign for Online Education
The key idea of the ad would be that anyone may return to school and continue
their education on their own terms. A 34-year-old employed American is the
typical applicant for an online degree program (Goodman, Melkers, Pallais, 2018).
It is only natural that the target audience for this campaign would be working
parents who feel unable to pursue their education due to their children and their
jobs. Many parents are concerned about a lack of time to attend classes on campus,
a lack of cash, a lack of childcare, a lack of understanding of how online education
works, and a fear of not learning anything or being able to keep up. With all the
obstacles stacked against you, going back to school, and succeeding at the same
time seems impossible. Other parents expressing their own encouraging, personal
success stories would be the media used to promote the initiative. This persuasion
campaign's goal is to encourage parents who want to further their education to sign
up and get started as soon as feasible.
Because the campaign will be based on personal experience, I will talk about the
benefits based on what was essential to me and what convinced me that getting my
degree online was a viable option. For me, the most significant advantages are