100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary COMM223 week 4 assignment COMM 223 The effectiveness of humor in persuasion COMM 223: Persuasion in Communication THE EFFECTIVNESS OF HUMOR Persuasion can be important while interacting with others since you, the presenter, are seeking to reach out $7.49   Add to cart

Summary

Summary COMM223 week 4 assignment COMM 223 The effectiveness of humor in persuasion COMM 223: Persuasion in Communication THE EFFECTIVNESS OF HUMOR Persuasion can be important while interacting with others since you, the presenter, are seeking to reach out

  • Course
  • Institution

COMM223 week 4 assignment COMM 223 The effectiveness of humor in persuasion COMM 223: Persuasion in Communication THE EFFECTIVNESS OF HUMOR Persuasion can be important while interacting with others since you, the presenter, are seeking to reach out to your audience and persuade them to belie...

[Show more]

Preview 2 out of 5  pages

  • January 9, 2022
  • 5
  • 2021/2022
  • Summary
avatar-seller
COMM 223
The effectiveness of humor in persuasion



COMM 223: Persuasion in Communication

THE EFFECTIVNESS OF HUMOR

Persuasion can be important while interacting with others since you, the presenter,

are seeking to reach out to your audience and persuade them to believe or agree

with your point of view on a topic or circumstance. The authors give numerous

theories in our text and articles. One of the strategies for persuading an audience is

to use comedy. Humor is usually regarded as a positive trait. Things you would

think would be utilized for amusement, but there are several types of comedy that

can be applied and can be viewed in a favorable or bad light. When looking at it

from a negative perspective, this is where using humor to persuade others can

backfire. This article will highlight the effectiveness of humor in persuasion, as

well as some of the theories that aid engagement and the risks that may arise as a

result.

ASPECTS OF EFFECTIVENESS IN HUMOR

People can use a variety of factors to determine the success of humor in

persuasion, but there will always be those unique essential elements that apply to

any scenario or topic that could make an impression on your audience and/or

listeners. Many business leaders, politicians, and others or any other high-ranking

official will utilize humor in their talks to de-stress both for them and the audience.

, When used as an opener, humor can encourage the audience to be open and

engaged. Good attitude toward the word they are about to receive, rather than

nervous or deliberate negativity mode of thought. The ability to employ humor at

the beginning of a message and casually throughout helps build rapport with an

audience, allowing the persuasiveness and viewpoint of an argument to be simply

transmitted and accepted, resulting in the Social Judgement Theory being used.

The speaker or messenger can use theory to assess his or her audience and obtain a

sense of how they are feeling. receiving the message with a sense of humor in it the

tense atmosphere that once pervaded the venue has dissipated. With the effective

humor, the beginning has now softened. When the messenger has overused humor

to blanket facts, the risk of using humor in your message is that tension will grow

rather than fall.

THE EFFECTIVNESS OF HUMOR

Advertising is another application of effective humor in persuasion. According to

research, when seeking to market, humor tends to break down the resistance to

influence and lessens the negative perspective. When a salesperson approaches

you, you experience an automatic shift in your physical and mental state of mind,

since the very thought of someone attempting to persuade you to buy anything or

listen to a sales pitch is irritating. Because the facts about the goods or what they

have to offer have already been established, using humor into a sales pitch

indicates favorability because it is just a method to make the offer more pleasant

and remembered. This is linked to the Mere Exposure Theory of persuasion, which

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

63613 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.49
  • (0)
  Add to cart