Complete inleveropdracht online.
Dit document bevat een uitgebreide omschrijving van: de onderbouwing van de domeinnaam & hosting & Moodbord, gebruikte plugins, 2 uitgewerkte persona, social media plan (contentkalender, inplannen, target, effectiviteit content, adverteren, testen van tijdstippen)....
Hogeschool van Arnhem en Nijmegen
Faculteit Economie en Management
Ondernemerschap en Retail Management
Klas: ORN-B03
B-cluster
Bedrijf:
Tim van Well
Website.nl
Certificaat ID:
B2OVONL1A.5
Inleverdatum: 12 juni 2010
1
, Inhoudsopgave
1. Onderbouwing domeinregistratie en hosting & moodboard...............................................................3
1.1 Domeinnaam.................................................................................................................................3
1.2 Hosting.........................................................................................................................................3
1.3 Moodbord.....................................................................................................................................4
2. Plugins................................................................................................................................................6
2.1 Elementor.....................................................................................................................................6
2.2 Wordfence Security......................................................................................................................6
2.3 Contact Form 7.............................................................................................................................6
2.4 WP Google Review Slider............................................................................................................6
3. Persona...............................................................................................................................................7
4. Social media plan.............................................................................................................................10
4.1 Contentkalender..........................................................................................................................10
4.2 Plan updates in............................................................................................................................10
4.3 Target van content op de doelgroep/persona...............................................................................11
4.4 Effectiviteit content....................................................................................................................11
4.5 Adverteren..................................................................................................................................13
4.6 Test plaatsing tijdstippen............................................................................................................13
5. Analyse.............................................................................................................................................14
5.1 Algemeen overzicht....................................................................................................................14
5.2 Aantal website bezoekers............................................................................................................14
5.3. Locatie.......................................................................................................................................15
5.4 Device.........................................................................................................................................15
5.5 Populaire pagina’s......................................................................................................................16
5.6 Social media...............................................................................................................................17
5.7 Adviezen.....................................................................................................................................17
6. Bronnen............................................................................................................................................19
Bijlage 1: Certificaat Basisprincipes van online marketing..................................................................20
Bijlage 2: Social media post.................................................................................................................20
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