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Een onderzoek van de markt voor de fitness industrie voor project 1

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  • January 11, 2022
  • 1
  • 2021/2022
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Introduction to management:

Chapter 8; Strategy formulation and execution

Strategic management refers to the set of decisions and actions used to formulate and
execute strategies that will provide a competitively superior fit between the organization
and its environment so as to achieve organizational goals.
 What changes and trends are occurring in the competitive environment?
 Who are our competitors and what are their strengths and weaknesses?
 Who are our customers?
 What products or services should we offer and how can we offer them most
effectively?
 What does the future hold for our industry, and how can we change the rules of the
game?
Help managers make choices about how to position their

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